Creative Design, Powerful Visuals, Real Results.

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Creative Design, Powerful Visuals, Real Results.

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Hair Stylist Website Design – Styled by Allesse

Hair Stylist Website Design – Styled by Allesse

Styled by Allesse is a hairstyling business dedicated to making little girls feel like princesses through creative and beautiful hairstyles. With a background in hair styling through East Kent College (EKC) and over seven years working in childcare, Allesse discovered her passion for styling while working at a nursery.

Creating braids, twists and sparkling hairstyles for children quickly became something she loved doing, and Styled by Allesse was created to bring that passion to a wider audience.

To help launch the business, I designed the logo, brand identity and website, creating a simple but elegant platform where parents can learn about the services and book appointments online.

The website can be viewed at:
styledbyallesse.co.uk

The project began with the creation of the Styled by Allesse logo and branding. Because the business focuses on young clients and special occasions, the branding needed to feel:

  • Friendly
  • Elegant
  • Playful
  • Suitable for a children’s styling business

The visual identity was designed to reflect the idea of making every child feel special, confident and glamorous.

The logo and colour palette provide a soft, welcoming look while still feeling professional enough to represent the business as it grows.

hair stylist website design
hair stylist website design
hair stylist website design
hair stylist website design

A Website Built Using “Website in a Day”

This project was developed using my Website in a Day service, which is designed for small businesses and start‑ups that need a professional website quickly and affordably.

The concept behind this service is simple:
By working closely with the business owner during a single day of development, the website can be designed, built and launched within a very short timeframe.

For many service‑based businesses, a simple and well‑structured website is often all that is required to start generating enquiries and bookings.

One‑Page Website Design

The Styled by Allesse website uses a single‑page layout with navigable sections, allowing visitors to smoothly scroll through the different parts of the site.

This style of website is particularly effective for small businesses because it keeps everything clear and easy to navigate.

Sections on the page include:

  • About the stylist
  • Hairstyling services
  • Example styles and inspiration
  • Online booking
  • Contact information

Visitors can use the navigation menu to jump directly to each section of the page.

hair stylist website design

Online Booking System

A key feature of the website is the online booking system, which allows parents to easily schedule appointments.

This makes it much easier for customers to book styling sessions without needing to send messages back and forth to confirm availability.

The booking system helps streamline the process by allowing clients to:

  • Select available time slots
  • Book appointments online
  • Manage their bookings easily

For small service businesses, this type of functionality can significantly improve efficiency while providing a better customer experience.

hair stylist website design
hair stylist website design
hair stylist website design

A Website Designed for a Growing Business

The Styled by Allesse website provides a strong online foundation for the business as it grows.

By combining:

  • Custom branding
  • A professional website
  • Online booking functionality

The platform helps introduce the business to new customers while making it easy for existing clients to schedule appointments.

My Role in This Project

For this project I was responsible for:

Technologies Used

  • WordPress CMS
  • Divi theme builder
  • Online booking integration
  • Responsive one‑page website design

Photography Online Course Website Design – Shutter Mastery

Photography Online Course Website Design – Shutter Mastery

Shutter Mastery is a new online training platform for photographers, developed as part of the Scorpion Media Group. After several years teaching photography in person – including the highly successful Back to Basics course delivered to over 1,500 students in just three years – I began receiving many requests for an online version of the training.

Some students couldn’t attend due to travel distance, scheduling conflicts or geographic location, so the idea behind Shutter Mastery was born:
A complete online education platform where photographers can learn at their own pace from anywhere in the world.

The platform launched with the brand‑new online version of Back to Basics and is designed to grow into a library of photography courses from trainers all across the UK, eventually supporting live events, workshops, trade shows and international training opportunities.

Creating a Professional Photography Education Platform

The goal of Shutter Mastery was to create a platform that felt:

  • Modern
  • Premium
  • Easy to use
  • Interactive
  • Suitable for both beginner and advanced photographers

The website was developed using WordPress, Divi and Tutor LMS, providing a strong foundation for a scalable online learning platform capable of supporting thousands of students.

photography online course website

Back to Basics – Now Fully Online

The first course launched on the platform is the online version of Back to Basics, the signature training programme that originally made the teaching business so successful.

This course teaches complete beginners:

  • How to use their camera
  • How settings affect creative control
  • How to shoot confidently in Full Manual Mode
  • Composition and exposure fundamentals
  • How to understand and control light

The online version recreates the in‑person experience through:

  • Interactive video lessons
  • Practice exercises
  • Experiments
  • Quizzes
  • A final certification exam

Students can now learn everything from turning their camera on to shooting confidently in manual mode — entirely online.

photography online course website
photography online course website
photography online course website

Built for Long‑Term Expansion

Shutter Mastery is designed as more than just a single course website.

It will become a platform where photographers from all over the UK can contribute:

  • Online courses
  • Workshops
  • Masterclasses
  • Guest sessions
  • Live seminars
  • Industry training events

This opens the door for collaborations with:

  • Professional photographers
  • Brands
  • Training educators
  • Exhibitors and trade partners

The website’s structure and branding were built to support this long‑term vision.

photography online course website

Powered by WordPress, Divi & Tutor LMS

To build a robust and scalable learning environment, the following tools were used:

WordPress

A flexible content management system that allows the site to expand as new courses and features are added.

Divi

Used for the visual layout, page design and responsive structure, allowing precise control of the branding and design elements.

Tutor LMS

A professional learning management system that powers:

  • Course modules
  • Interactive video delivery
  • Lesson progression
  • Quizzes and experiments
  • Certification
  • Student dashboards
  • Reporting & analytics

This combination creates an intuitive and professional online learning experience for students.

Interactive Learning Features

A key part of the project was ensuring the learning experience felt interactive and engaging, especially for visual learners such as photographers.

The site includes:

  • Interactive video lessons
  • Hands‑on experiments to reinforce learning
  • Quizzes throughout the course
  • A final certification upon completion
  • A secure student dashboard
  • Course progress tracking

This helps bridge the gap between in‑person and online learning.

photography online course website

Industry Support & Brand Partnerships

Shutter Mastery has launched with the support of several major names in the photography industry, including:

  • Elinchrom
  • Photospeed
  • Junction 11
  • Adobe

These partnerships reinforce the platform’s credibility and help support long‑term growth, collaborations and future educational events.

photography online course website

Branding, Web Design & Production

I was responsible for every aspect of the project, including:

This cohesive approach ensures the platform feels consistent, professional and visually aligned with the needs of photographers.

My Role in This Project

I handled all parts of the project including:

  • Website design and development
  • Branding and visual identity
  • Video production
  • Tutor LMS integration
  • Course structure and interactive features
  • Graphic design elements
  • Long‑term platform planning

Technologies Used

  • WordPress CMS
  • Divi Page Builder
  • Tutor LMS
  • Custom video production
  • Quizzes and certification system
  • Interactive course layout

Cleaning Product E‑commerce Website Design – Duck Smart

Cleaning Product E‑commerce Website Design – Duck Smart

Duck Smart is a specialist cleaning chemical company producing powerful cleaning products made from ingredients that are safe enough to drink. This makes the products particularly popular with households that have children or pets, where safety is just as important as cleaning performance.

The company had previously achieved significant success and had even partnered with Red Bull, providing cleaning stations at major events. However, as the business evolved, the brand and website had begun to feel outdated and no longer reflected the quality or potential of the products.

To support a relaunch of the brand, I designed and developed a new e‑commerce website for Duck Smart, transforming the company’s online presence into a modern platform capable of supporting both retail customers and trade buyers.

Revitalising an Established Brand

Duck Smart approached the project with a new logo design that had strong visual character and personality.

The challenge was to translate that branding into a website that felt just as bold and distinctive. To achieve this, I analysed the typography used in the logo and sourced complementary fonts that could be installed as custom web fonts.

These fonts helped maintain a consistent visual identity across the website while preserving the strong, energetic style of the brand.

cleaning product ecommerce website design

Custom WooCommerce E‑commerce Website

The website was built using WordPress and WooCommerce, creating a flexible e‑commerce platform that allows customers to easily browse and purchase cleaning products online.

Significant customisation was carried out using custom CSS and design elements to ensure the store looked unique and aligned with the brand identity.

Examples of these customisations include:

  • Custom styling across WooCommerce pages
  • Graphical elements integrated throughout the design
  • Custom bullet points designed as small duck icons

These small design details help reinforce the playful and recognisable Duck Smart brand.

cleaning product ecommerce website design
cleaning product ecommerce website design
cleaning product ecommerce website design
cleaning product ecommerce website design
cleaning product ecommerce website design
cleaning product ecommerce website design
cleaning product ecommerce website design
cleaning product ecommerce website design
cleaning product ecommerce website design
cleaning product ecommerce website design
cleaning product ecommerce website design

To make it easier for customers to find products quickly, the website includes predictive search functionality.

As visitors type into the search bar, the system automatically displays:

  • Matching product names
  • Product images
  • Direct links to product pages

This improves the shopping experience and allows customers to quickly find the products they need.

cleaning product ecommerce website design

Rather than structuring the website navigation around pages, the site navigation was designed around product categories.

This approach allows visitors to immediately browse product types rather than needing to navigate through multiple pages.

Additional shop features include:

  • Persistent shop sidebar filters
  • Product quick‑view functionality
  • Wishlist system for saving products

These features help improve usability and encourage repeat visits from customers.

cleaning product ecommerce website design

Custom Plugin for Trade Customers

Duck Smart also supplies cleaning products to trade customers, which required additional functionality beyond a standard online shop.

To support this, I developed a custom WordPress plugin that detects when a user is logged in as a trade customer.

This plugin automatically:

  • Displays the user’s trade discount
  • Enables the additional payment method “Charge to Account”

This functionality allows trade customers to place orders quickly while maintaining their agreed pricing structure.

cleaning product ecommerce website design
cleaning product ecommerce website design
cleaning product ecommerce website design
cleaning product ecommerce website design

Automated Business Processes

To help streamline the business operations behind the website, several automated systems were integrated.

These include:

  • Adaptive shipping calculations
  • Automatic invoice generation
  • Order management features within WooCommerce

These systems help reduce administrative work while improving efficiency for the business.

Multilingual Website

Because Duck Smart products are used by customers internationally, the website was designed to support multiple languages.

To achieve this, the website was integrated with GTranslate, allowing visitors to translate the site content into their preferred language.

This helps expand the reach of the brand and makes the website accessible to a wider audience.

cleaning product ecommerce website design

Video Training for Website Management

To ensure the Duck Smart team could manage the website independently, I created a series of training videos explaining how to update the site.

These videos cover tasks such as:

  • Adding new products
  • Updating pricing
  • Managing orders
  • Editing content

Providing training materials helps ensure the business can confidently maintain the website moving forward.

Creative Branding Elements

One of the goals of the website was to make the brand feel fun and memorable.

This included playful touches such as:

  • Animated elements across the site
  • Custom graphics
  • Creative call‑to‑action links such as “Duck it, let’s shop”

These elements reinforce the personality of the brand and help create a memorable shopping experience.

cleaning product ecommerce website design

My Role in This Project

For this project I was responsible for:

Technologies Used

  • WordPress CMS
  • WooCommerce e‑commerce platform
  • Custom WordPress plugin development
  • Custom CSS styling
  • Predictive product search
  • GTranslate multilingual system

Garage Equipment Website Design – Kent Garage Equipment

Garage Equipment Website Design – Kent Garage Equipment

Kent Garage Equipment is a specialist supplier of garage equipment, vehicle lifts and workshop tools, providing equipment and installation services for garages and automotive workshops across the UK.

While working with the company, I carried out a complete redesign of the Kent Garage Equipment website, modernising the design and restructuring the site to better support the company’s trade‑focused business model.

The project included rebuilding the website using WordPress and WooCommerce, while also developing new branding guidelines, marketing materials and brochure templates to ensure consistent branding across the business.

The Challenge – Restructuring the Website for Trade Customers

The previous website allowed customers to purchase products directly online, which created challenges because many of the products sold by Kent Garage Equipment require consultation before purchase.

Large workshop equipment such as vehicle lifts, MOT bays and garage installations often require:

  • Site assessments
  • Installation planning
  • Consultation with the customer

Because of this, the website needed to be redesigned so that customers could browse products and installations while contacting the company directly for quotations and advice.

garage equipment website design

WordPress and WooCommerce Website Development

The redesigned website was built using WordPress with WooCommerce, allowing the company to organise its products into a clear and easy‑to‑navigate catalogue.

WooCommerce provided a familiar e‑commerce style layout, allowing visitors to browse products in a structured way.

However, instead of allowing customers to purchase products directly online, the website was configured to encourage product enquiries rather than direct checkout.

This approach allows visitors to explore the equipment available while ensuring the company can properly advise customers before installation.

garage equipment website design
garage equipment website design

Installation Portfolio

A key feature of the website was the addition of a section showcasing previous installations carried out by the company.

These projects demonstrate the type of work Kent Garage Equipment carries out and provide potential customers with examples of completed installations.

Examples included:

  • Vehicle lift installations
  • MOT testing bays
  • Workshop equipment installations

Showing real installations helps build trust with potential customers while also demonstrating the experience and capabilities of the business.

garage equipment website design

Online Brochures with Flipbooks

To make it easier for visitors to view product information and marketing materials, the website also included interactive flipbooks for viewing brochures online.

These digital brochures allow visitors to:

  • Browse product catalogues directly on the website
  • View marketing materials without downloading files
  • Easily explore equipment specifications

This feature helps improve the user experience while making it easier for customers to access important product information.

garage equipment website design

Creating a Product Catalogue Experience

Although WooCommerce powers the product system, the website functions primarily as a product catalogue for garage equipment rather than a traditional online shop.

Visitors can browse equipment categories such as:

  • Vehicle lifts
  • Garage workshop equipment
  • MOT testing equipment
  • Automotive servicing tools

Each product page includes key information and encourages visitors to contact the company to discuss pricing and installation.

Branding Guidelines and Marketing Materials

Alongside the website redesign, I also developed a set of branding guidelines for the company.

These guidelines were created to ensure future employees could easily maintain consistent branding when producing marketing materials.

The guidelines included:

  • Logo usage rules
  • Colour palette and typography
  • Layout structure for marketing materials
  • Image and branding standards

Providing clear guidelines helps ensure the company maintains a professional and consistent brand identity across all communications.

Brochure and Template Design

As part of the project I also created brochure templates that could be easily updated by staff within the business.

These templates allowed employees to quickly create new marketing materials when promoting products or services.

By providing structured templates, the company could maintain consistent branding while allowing non‑design staff to produce professional looking brochures.

Suggested screenshot:
Example brochure layout

A Website Designed for a Specialist Industry

Garage equipment suppliers often deal with high‑value products and installation services, meaning customers typically require more information before making a purchase.

The redesigned Kent Garage Equipment website helps support this process by combining:

  • A structured product catalogue
  • Installation project examples
  • Online brochures
  • Enquiry‑focused calls to action

This ensures the website acts as both a marketing tool and a product information resource for potential customers.

My Role in This Project

This website redesign was completed while I was employed by Kent Garage Equipment.

My responsibilities included:

Technologies Used

  • WordPress CMS
  • WooCommerce product catalogue
  • Responsive website design
  • Flipbook brochure viewer
  • Graphic design and branding
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