Automotive Archives - Scorpion Media

Event Website Design & Online Booking System – The Croatia Challenge

The Croatia Challenge is a major off‑road motorsport event held in Križevci, Croatia, attracting teams and spectators from across Europe. For the past two years, I have been responsible for photographing and filming the event, creating high‑quality media that captures the excitement and intensity of the challenge.

Although the event has continued to grow, the previous website was outdated and did not represent the scale or professionalism of the competition. The organisers approached me to redesign and rebuild the website to create a premium online presence, streamline competitor booking and generate more interest from competitors, sponsors and spectators.

The finished website is a modern, fast and highly functional platform built using WordPress, WooCommerce and Divi, complete with a custom event booking workflow.

Creating a Premium Website for an International Audience

Because competitors travel from across Europe to take part, the website needed to feel professional, modern and easy to navigate. The new design uses:

High‑quality media from previous years (photography and videography I created)
Clear navigation
Strong branding
Responsive layout for all devices

Although the event is based in Croatia, the website is presented in English as this is the most commonly used language among international racers. To provide accessibility for local users, GTranslate was installed to automatically detect and translate the website into the visitor’s local language.

Fully Automated Online Booking System

One of the biggest challenges the event organisers faced was managing the manual booking and invoicing process. Previously, competitors filled out a form, and organisers had to manually:

Create invoices
Manage email communication
Track payments
Handle team updates

To eliminate this, I built a complete WooCommerce‑powered ticketing system that automates the entire process.

Competitors can now:

Purchase race entry tickets directly through the website
Add team members during checkout
Add optional extras such as:
- Food packages
- Media packages
- Additional passengers
Add more team members or extras after booking

The system automatically:

Generates a PDF invoice
Emails the invoice to both the competitor and the organisers
Includes deposit instructions
Requests a photo of the competitor’s vehicle
Updates competitors when admin marks payments as received

This drastically reduces administration time—staff now only need to check the bank and update the order status, and all communication happens automatically.

Booking Success – 77% of Tickets Sold in 3 Days

The results of the new booking system were immediate.

Within 3 days of launch, 77% of all available tickets were sold.

Only 2 spaces remain with 100 days to go until the event.

This demonstrates how much easier and more user‑friendly the new booking system is for competitors—and how necessary it was to modernise the platform.

Updated Rules and Regulations

To eliminate confusion and disputes among drivers, I updated and reorganised the rules section.

This includes:

Detailed class definitions
Technical requirements
Safety rules
Competition guidelines

Having everything clearly documented helps ensure fair competition and reduces arguments on the day.

Blog and Gallery for Event Updates

To help spectators and competitors stay engaged throughout the year, the new website includes:

A blog section for event announcements
A gallery showcasing photographs and videos
Professional media captured during previous events (photography and videography by me)

This helps build excitement and gives sponsors more visibility across the site.

A Website Designed for Growth

The Croatia Challenge website is now built to support long‑term growth of the event.

Key features include:

Multi‑language support
Automated booking
Professional design and branding
High‑quality photography and video
Modern navigation and layout
Easy administration for event staff

The website now reflects the premium, international motorsport event that The Croatia Challenge has become.

My Role in This Project

For The Croatia Challenge website, I was responsible for:

Full website design using WordPress, WooCommerce and Divi
Developing a custom online booking workflow
Integrating automated PDF invoicing
Updating rules and class documentation
Installing and configuring multilingual support
Providing photography and videography for the website
Structuring the navigation and user experience
Creating a more visually engaging and premium layout

Technologies Used

WordPress CMS
WooCommerce event booking
Divi page builder
GTranslate multilingual system
Automated PDF invoicing
Custom checkout structure
Professional photography and videography

Cleaning Product E‑commerce Website Design – Duck Smart

Duck Smart is a specialist cleaning chemical company producing powerful cleaning products made from ingredients that are safe enough to drink. This makes the products particularly popular with households that have children or pets, where safety is just as important as cleaning performance.

The company had previously achieved significant success and had even partnered with Red Bull, providing cleaning stations at major events. However, as the business evolved, the brand and website had begun to feel outdated and no longer reflected the quality or potential of the products.

To support a relaunch of the brand, I designed and developed a new e‑commerce website for Duck Smart, transforming the company’s online presence into a modern platform capable of supporting both retail customers and trade buyers.

Revitalising an Established Brand

Duck Smart approached the project with a new logo design that had strong visual character and personality.

The challenge was to translate that branding into a website that felt just as bold and distinctive. To achieve this, I analysed the typography used in the logo and sourced complementary fonts that could be installed as custom web fonts.

These fonts helped maintain a consistent visual identity across the website while preserving the strong, energetic style of the brand.

Custom WooCommerce E‑commerce Website

The website was built using WordPress and WooCommerce, creating a flexible e‑commerce platform that allows customers to easily browse and purchase cleaning products online.

Significant customisation was carried out using custom CSS and design elements to ensure the store looked unique and aligned with the brand identity.

Examples of these customisations include:

Custom styling across WooCommerce pages
Graphical elements integrated throughout the design
Custom bullet points designed as small duck icons

These small design details help reinforce the playful and recognisable Duck Smart brand.

Predictive Product Search

To make it easier for customers to find products quickly, the website includes predictive search functionality.

As visitors type into the search bar, the system automatically displays:

Matching product names
Product images
Direct links to product pages

This improves the shopping experience and allows customers to quickly find the products they need.

Rather than structuring the website navigation around pages, the site navigation was designed around product categories.

This approach allows visitors to immediately browse product types rather than needing to navigate through multiple pages.

Additional shop features include:

Persistent shop sidebar filters
Product quick‑view functionality
Wishlist system for saving products

These features help improve usability and encourage repeat visits from customers.

Custom Plugin for Trade Customers

Duck Smart also supplies cleaning products to trade customers, which required additional functionality beyond a standard online shop.

To support this, I developed a custom WordPress plugin that detects when a user is logged in as a trade customer.

This plugin automatically:

Displays the user’s trade discount
Enables the additional payment method “Charge to Account”

This functionality allows trade customers to place orders quickly while maintaining their agreed pricing structure.

Automated Business Processes

To help streamline the business operations behind the website, several automated systems were integrated.

These include:

Adaptive shipping calculations
Automatic invoice generation
Order management features within WooCommerce

These systems help reduce administrative work while improving efficiency for the business.

Multilingual Website

Because Duck Smart products are used by customers internationally, the website was designed to support multiple languages.

To achieve this, the website was integrated with GTranslate, allowing visitors to translate the site content into their preferred language.

This helps expand the reach of the brand and makes the website accessible to a wider audience.

Video Training for Website Management

To ensure the Duck Smart team could manage the website independently, I created a series of training videos explaining how to update the site.

These videos cover tasks such as:

Adding new products
Updating pricing
Managing orders
Editing content

Providing training materials helps ensure the business can confidently maintain the website moving forward.

Creative Branding Elements

One of the goals of the website was to make the brand feel fun and memorable.

This included playful touches such as:

Animated elements across the site
Custom graphics
Creative call‑to‑action links such as “Duck it, let’s shop”

These elements reinforce the personality of the brand and help create a memorable shopping experience.

My Role in This Project

For this project I was responsible for:

WordPress and WooCommerce website development
Custom CSS styling and design
Custom plugin development for trade customers
Predictive search implementation
Multilingual integration
Training video creation for staff
Product Packshot Photography

Technologies Used

WordPress CMS
WooCommerce e‑commerce platform
Custom WordPress plugin development
Custom CSS styling
Predictive product search
GTranslate multilingual system

Garage Equipment Website Design – Kent Garage Equipment

Kent Garage Equipment is a specialist supplier of garage equipment, vehicle lifts and workshop tools, providing equipment and installation services for garages and automotive workshops across the UK.

While working with the company, I carried out a complete redesign of the Kent Garage Equipment website, modernising the design and restructuring the site to better support the company’s trade‑focused business model.

The project included rebuilding the website using WordPress and WooCommerce, while also developing new branding guidelines, marketing materials and brochure templates to ensure consistent branding across the business.

The Challenge – Restructuring the Website for Trade Customers

The previous website allowed customers to purchase products directly online, which created challenges because many of the products sold by Kent Garage Equipment require consultation before purchase.

Large workshop equipment such as vehicle lifts, MOT bays and garage installations often require:

Site assessments
Installation planning
Consultation with the customer

Because of this, the website needed to be redesigned so that customers could browse products and installations while contacting the company directly for quotations and advice.

WordPress and WooCommerce Website Development

The redesigned website was built using WordPress with WooCommerce, allowing the company to organise its products into a clear and easy‑to‑navigate catalogue.

WooCommerce provided a familiar e‑commerce style layout, allowing visitors to browse products in a structured way.

However, instead of allowing customers to purchase products directly online, the website was configured to encourage product enquiries rather than direct checkout.

This approach allows visitors to explore the equipment available while ensuring the company can properly advise customers before installation.

Installation Portfolio

A key feature of the website was the addition of a section showcasing previous installations carried out by the company.

These projects demonstrate the type of work Kent Garage Equipment carries out and provide potential customers with examples of completed installations.

Examples included:

Vehicle lift installations
MOT testing bays
Workshop equipment installations

Showing real installations helps build trust with potential customers while also demonstrating the experience and capabilities of the business.

Online Brochures with Flipbooks

To make it easier for visitors to view product information and marketing materials, the website also included interactive flipbooks for viewing brochures online.

These digital brochures allow visitors to:

Browse product catalogues directly on the website
View marketing materials without downloading files
Easily explore equipment specifications

This feature helps improve the user experience while making it easier for customers to access important product information.

Creating a Product Catalogue Experience

Although WooCommerce powers the product system, the website functions primarily as a product catalogue for garage equipment rather than a traditional online shop.

Visitors can browse equipment categories such as:

Vehicle lifts
Garage workshop equipment
MOT testing equipment
Automotive servicing tools

Each product page includes key information and encourages visitors to contact the company to discuss pricing and installation.

Branding Guidelines and Marketing Materials

Alongside the website redesign, I also developed a set of branding guidelines for the company.

These guidelines were created to ensure future employees could easily maintain consistent branding when producing marketing materials.

The guidelines included:

Logo usage rules
Colour palette and typography
Layout structure for marketing materials
Image and branding standards

Providing clear guidelines helps ensure the company maintains a professional and consistent brand identity across all communications.

Brochure and Template Design

As part of the project I also created brochure templates that could be easily updated by staff within the business.

These templates allowed employees to quickly create new marketing materials when promoting products or services.

By providing structured templates, the company could maintain consistent branding while allowing non‑design staff to produce professional looking brochures.

Suggested screenshot:
Example brochure layout

A Website Designed for a Specialist Industry

Garage equipment suppliers often deal with high‑value products and installation services, meaning customers typically require more information before making a purchase.

The redesigned Kent Garage Equipment website helps support this process by combining:

A structured product catalogue
Installation project examples
Online brochures
Enquiry‑focused calls to action

This ensures the website acts as both a marketing tool and a product information resource for potential customers.

My Role in This Project

This website redesign was completed while I was employed by Kent Garage Equipment.

My responsibilities included:

WordPress website design and development
WooCommerce product catalogue setup
Website structure and navigation design
Installation portfolio creation
Online brochure flipbooks
Marketing brochure design
Creation of branding guidelines and templates

Technologies Used

WordPress CMS
WooCommerce product catalogue
Responsive website design
Flipbook brochure viewer
Graphic design and branding

Land Rover Servicing Website Design – Gigglepin 4×4

Gigglepin 4×4 is widely known within the off‑road community for manufacturing high‑performance winches and specialist 4×4 components. However, a large part of the business also comes from Land Rover servicing, maintenance and vehicle builds.

While working at Gigglepin 4×4, I designed and developed a dedicated WordPress website for their Land Rover servicing division to help promote the garage services offered by the business.

The goal of the project was to create a website that clearly showcased the mechanical services available, while also providing a place to promote career opportunities within the company.

Creating a Dedicated Website for the Garage

The existing Gigglepin website primarily focused on selling performance parts and winches, which meant there was limited space to properly highlight the mechanical services offered by the business.

To solve this, a separate website was created specifically for the Land Rover servicing side of the company.

This allowed the garage services to be presented clearly while targeting customers searching for:

Land Rover servicing
Land Rover repairs
Land Rover rebuilds
Specialist Land Rover mechanics

WordPress Website Development

The website was built using WordPress, providing a flexible content management system that allows the business to easily update service pages and add new content as required.

The site was structured to make it easy for visitors to quickly find information about the services available at the workshop.

Key sections of the website include:

Land Rover servicing
MOT preparation and maintenance
Engine rebuilds and vehicle rebuilds
Race vehicle builds and servicing
Parts and upgrades

This clear structure helps potential customers quickly understand the range of mechanical services offered by the garage.

Motorsport and Performance Vehicle Preparation

In addition to general servicing and repairs, Gigglepin also prepares competition vehicles for off‑road racing and winch challenges.

The website highlights this specialist capability, showcasing the workshop’s ability to build and maintain high performance Land Rover race vehicles used in competitive events.

This type of specialist service is a key differentiator and helps attract customers looking for experienced mechanics who understand off‑road vehicle performance.

Automotive Photography for the Website

All of the imagery used across the website was created using my own automotive photography.

This included images taken both during my time working at Gigglepin and photographs created previously which I made available for use on the website.

Using original photography allowed the website to feature authentic images of the workshop, vehicles and engineering work, rather than relying on stock images.

This helps build trust with potential customers by showing the real environment and work carried out at the garage.

Careers and Recruitment Section

Another important function of the website was to provide a place where job opportunities at Gigglepin could be advertised.

Because the main Gigglepin website is focused on product sales and manufacturing, it was not the ideal place to promote careers within the servicing department.

The Land Rover servicing website allowed the company to include a dedicated careers section, helping attract mechanics and technicians interested in working with specialist Land Rover vehicles.

Supporting the Core Business

The Land Rover servicing website plays an important role in supporting the core workshop services offered by Gigglepin.

By separating the servicing side of the business from the e‑commerce website, the company is able to communicate more clearly with two different audiences:

Customers looking to purchase parts and winches
Vehicle owners looking for specialist Land Rover servicing

This approach helps ensure each website is focused on its specific audience while still supporting the wider Gigglepin brand.

My Role in This Project

This website was designed and developed while I was employed by Gigglepin 4×4.

My responsibilities included:

WordPress website design and development
Website structure and service page creation
Automotive photography used throughout the site
Visual layout and branding

Many of the images used across the website were my own automotive photographs, which I allowed the company to use to support the project.

Technologies Used

WordPress CMS
Responsive website design
Custom styling and layout
Automotive photography
Service‑focused website structure

Motorsport Website Design – Gigglepin Racing

Gigglepin Racing is the competitive motorsport arm of Gigglepin 4×4, competing in extreme off‑road events and winch challenges across the UK and internationally. The racing team plays an important role in showcasing the performance and reliability of Gigglepin products in real‑world competition environments.

While working at Gigglepin 4×4, I was responsible for the redesign of the Gigglepin Racing website, transforming it from a site focused on sponsored drivers into a platform that highlighted the Gigglepin race team, vehicles and sponsors.

The goal was to create a website that could promote the team, showcase sponsors and keep fans updated with race results and event coverage.

The Challenge – Refocusing the Racing Website

The original website primarily focused on Gigglepin sponsored drivers, featuring information about various competitors and their vehicles.

As the direction of the racing programme evolved, the focus shifted toward promoting the Gigglepin race team itself, along with the sponsors that supported the team.

This required a complete redesign of the website structure to better highlight:

The Gigglepin race vehicles
Team race calendar and upcoming events
Sponsoring brands
Race news and updates

Website Redesign Using Wix

The website was rebuilt using the Wix website platform, which allowed us to create a visually engaging website that could easily be updated with race news and event information.

The design focused on strong visual content, reflecting the high‑energy nature of off‑road motorsport.

Key improvements included:

A modern website layout
Improved navigation for fans and sponsors
Clear sections dedicated to the race team and vehicles
A blog to share race updates and event coverage

Race Calendar and Event Information

Motorsport fans often want to know where and when a team will be competing, so a dedicated race calendar was added to the website.

This allows visitors to easily see:

Upcoming events
Race locations
Competition schedules

The race calendar helps keep supporters informed and encourages spectators to attend events where the team will be competing.

Showcasing the Race Vehicles

A key part of the website was a section dedicated to the Gigglepin race vehicles.

These pages highlight the engineering and preparation that goes into building competitive off‑road vehicles, while also showcasing the components and products used within the builds.

This section provides fans with an inside look at the vehicles used in competition and the technology behind them.

Promoting Sponsors

Sponsors play an essential role in motorsport, helping teams compete at the highest level.

The redesigned website included dedicated sections to highlight and promote the brands that supported Gigglepin Racing, with links to sponsor websites and branding integrated throughout the site.

This provides sponsors with additional exposure while strengthening the relationship between the racing team and the businesses supporting it.

Race Photography and Visual Content

Motorsport is a highly visual sport, so photography played a major role in the design of the website.

Many of the images used across the site were captured at racing events, providing authentic imagery that reflects the excitement and intensity of off‑road competition.

These photographs were used throughout the website to enhance:

Race reports and blog updates
Vehicle pages
Homepage banners and promotional sections

Blog for Race Updates

To keep fans informed throughout the racing season, the website also included a blog section for race updates.

This allowed the team to publish articles covering:

Race results
Event reports
Behind‑the‑scenes content
Updates on vehicle development

Regular updates help maintain engagement with supporters and provide ongoing exposure for sponsors.

My Role in This Project

This website redesign was completed while I was employed by Gigglepin 4×4.

My responsibilities included:

Website redesign and layout development
Building the site using the Wix platform
Creating page structure and navigation
Producing and editing motorsport photography
Integrating race event content and blog updates

Technologies Used

Wix website platform
Responsive website design
Blog functionality for race updates
Motorsport photography
Custom visual layout and branding

Automotive E‑commerce Website Design – Gigglepin 4×4

Gigglepin 4×4 is one of the most recognised names in the off‑road and winching industry, supplying high‑performance components and accessories to customers around the world. Their online store plays a crucial role in the business, allowing customers to browse and purchase specialist 4×4 performance parts and accessories online.

While working at Gigglepin 4×4, I was responsible for the design and visual development of the Gigglepin4x4.net e‑commerce website, improving both the user experience and the presentation of the product catalogue.

The project focused on improving mobile usability, product discovery and visual presentation while working within the technical limitations of the EKM e‑commerce platform.

The Challenge – An Outdated E‑commerce Experience

The existing website had been built on the EKM platform, which provides a powerful e‑commerce system but also places some restrictions on how the front‑end can be customised.

One of the biggest issues with the previous version of the site was that it was not fully mobile friendly, making it difficult for customers to browse products and place orders on smartphones and tablets.

With a growing number of customers shopping via mobile devices, improving the mobile shopping experience became a key objective of the redesign.

Mobile‑Friendly E‑commerce Design

A major part of the project involved redesigning the website layout to ensure it worked effectively across all screen sizes.

The improvements included:

Mobile responsive layout adjustments
Improved product page layouts
Better navigation for browsing categories
Clearer product imagery and presentation

These changes made it much easier for customers to browse the store and purchase products directly from their mobile devices.

Predictive Product Search with Images

Another major improvement introduced during the redesign was predictive search functionality with product images.

Instead of customers needing to navigate through multiple product categories, they could begin typing the name of a product and instantly see suggested results.

The predictive search feature displays:

Product names
Thumbnail images
Quick links to product pages

This significantly improves product discovery, particularly on large e‑commerce stores where customers may already know the product they are looking for.

Product Photography for the Online Store

A key part of improving the website was the creation of high quality product photography.

Clear product images are essential for e‑commerce websites, particularly for specialist automotive components where customers want to see exactly what they are purchasing.

Photography was produced specifically for the website to ensure consistent lighting, clean backgrounds and detailed imagery that accurately represents the products.

This approach helps improve:

Product presentation
Customer confidence when purchasing online
Overall visual quality of the store

Working Within the EKM Platform

The Gigglepin website runs on the EKM e‑commerce platform, which manages the store’s core functionality including product management, payments and order processing.

While this platform provides powerful e‑commerce tools, it also limits the level of structural modification that can be made to certain elements of the site.

Because of this, the focus of the project was on:

Improving the visual design
Enhancing product presentation
Optimising the layout for mobile users
Improving product discovery through predictive search

This approach allowed the store to maintain the reliability of the EKM platform while still benefiting from a significantly improved user experience.

Supporting a Global Automotive Brand

Gigglepin 4×4 products are used by off‑road enthusiasts and competitors around the world. As a result, the e‑commerce website plays a vital role in connecting the brand with an international customer base.

The improved website design helped ensure that customers could easily:

Browse specialist 4×4 components
Find products quickly using search
View detailed product images
Complete purchases smoothly on any device

My Role in This Project

This website redesign was completed while I was employed by Gigglepin 4×4.

My responsibilities included:

Website design and layout improvements
Mobile responsive design adjustments
Product photography
Visual presentation of the online shop
Implementation of predictive search with product images

Technologies Used

EKM e‑commerce platform
Responsive website design
Predictive product search
Product photography
Custom visual styling

Mechanic Website Design – Classic Mechanic

Classic Mechanic is a specialist classic car restoration business run by Glen Woolway. After spending decades working in the automotive industry, Glen decided that as he approached retirement he wanted to focus purely on the type of work he was most passionate about – restoring classic cars.

To help launch the new venture we created a simple, affordable website design for a mechanic, designed specifically to promote Glen’s classic car restoration services and generate enquiries from enthusiasts.

Despite being a relatively simple website, it has proven extremely successful and now generates so much work that Glen regularly has to turn new enquiries away.

From Automotive Career to Classic Car Restoration

Glen Woolway has been involved in the automotive trade since the age of 14, starting out as a pump attendant at a garage in Wateringbury, Kent.

Over the years he built a successful career within the motor industry, eventually finishing his corporate career working with Mazda. However, with retirement approaching he decided it was time to focus on something closer to his heart – working on classic cars.

Classic Mechanic was created to allow Glen to continue working in the industry he loves while specialising in the restoration and maintenance of classic vehicles.

One of the cars closely associated with the business is Glen’s 1957 Ford 100E Escort Estate, which is an extremely rare classic vehicle. The car was even featured in Classic Ford Magazine in 2012, highlighting both the rarity of the vehicle and the quality of restoration work involved.

Built Using Our “Website in a Day” Service

The Classic Mechanic website was created using our Website in a Day service, which is designed to help small service‑based businesses launch a professional website quickly and affordably.

Many start‑ups and sole traders do not need a large multi‑page website when they first begin trading. Instead, they need a simple, well‑structured website that clearly explains their services and makes it easy for customers to get in touch.

With this service we spend a day working closely with the business owner to plan the structure, content and layout of the website before building and launching the site the next day.

This approach allows businesses to get online quickly and start generating enquiries without the delays that often come with larger website development projects.

One‑Page Website Design for a Service Business

For this project we created a single page website with navigatable sections, allowing visitors to easily move through the different areas of the site.

Instead of loading multiple pages, the navigation links smoothly scroll to each section of the website.

The website includes sections for:

Information about Glen and his experience
Classic car restoration services
Example restoration projects
Contact information for enquiries

This style of website works particularly well for service‑based businesses where the main goal is to generate enquiries rather than publish large amounts of content.

Logo Design for the Business

As part of the project we also created the Classic Mechanic logo.

The design was inspired by the traditional sign writing on Glen’s wife’s van, helping create a brand identity that reflected the classic automotive theme of the business.

This branding is now used across the website and other materials to give the business a consistent and recognisable visual identity.

Showcasing Restoration Projects

Although the website is primarily a single page design, we also created portfolio pages so that Glen could showcase examples of the restoration work he carries out.

These pages allow potential customers to see the quality of previous projects and the types of classic vehicles Glen works on.

For specialist automotive businesses, showing previous work is extremely important as it builds trust and confidence with potential customers.

Why One‑Page Websites Work Well for Small Businesses

For many small businesses, particularly trades and specialist services, a one‑page website can be an ideal starting point.

Instead of spreading information across multiple pages, everything is presented in a clear layout that is easy to navigate on both desktop and mobile devices.

Benefits include:

Faster development time
Lower development costs
Simple navigation for visitors
Clear calls to action for enquiries

This approach works particularly well for mechanics, tradespeople and specialist service providers who need a professional website but do not require a large or complex platform.

From Retirement Project to Fully Booked Workshop

The goal of the Classic Mechanic website was simply to create a professional online presence for a small start‑up business.

However, the website has proven to be far more successful than expected. Thanks to strong online visibility and interest from classic car enthusiasts, the site now generates more work than Glen can comfortably take on during retirement.

In fact, the business now produces more income than his previous role as a garage director, demonstrating the impact a well‑designed website can have for a specialist service business.

Technologies Used

WordPress CMS
Single page website design
Responsive mobile‑friendly layout
Custom styling and branding
Project portfolio pages

Interested in a Website Like This?

This project was built using our Website in a Day service, designed for small businesses who want to launch a professional website quickly and affordably.

If you are starting a new business or need a simple website to promote your services, this approach allows you to get online quickly without the cost of a large development project.

You can learn more about this service here:
Website in a Day

Automotive Website Design & E‑commerce Development – HPE Motorsport

HPE Motorsport are one of the most recognised names in the Classic Ford performance engine industry, specialising in modified engines including the Pinto, Kent X‑Flow and Cosworth. With a heritage dating back to the 1930s, Harris Performance has built a reputation for engineering high performance engines used by enthusiasts and motorsport competitors across the UK and internationally.

When James Harris approached us, the company needed a modern website redesign that would better represent the brand, improve the customer experience and allow them to sell performance parts online.

The result was a custom WordPress website with e‑commerce functionality, designed to support both engine builds and online parts sales.

About Harris Performance / HPE Motorsport

Harris Performance was founded in the 1930s by Ron Harris, often referred to as “The Conrod Father”. The business originally began by modifying motorcycles before moving into the development of high‑performance Ford engines.

The company has since passed through generations of the Harris family:

Ron Harris – founder
Jeff Harris – expanded the company and built its reputation
James Harris – continuing the legacy with HPE Motorsport

Today HPE Motorsport is widely known among enthusiasts for building some of the best modified Classic Ford engines available.

The Challenge – An Outdated Website

When we first visited the existing website it was clear that the site no longer reflected the quality of the engineering work produced by HPE Motorsport.

The main issues included:

An outdated website design
Difficult navigation
No way to easily sell parts online
Too many enquiries for engine builds that were outside customers’ budgets

The goal of the project was to create a modern motorsport website that solved these problems while supporting the next stage of the business as James Harris continued the company legacy.

HPE Motorsport Before and After Website Development in Maidstone

Custom Engine Builder Tool

One of the biggest challenges James faced was the amount of time spent creating quotes for potential engine builds.

Many enquiries came from customers who did not fully understand the cost of building a high‑performance engine, which meant a lot of time was spent preparing quotes that did not convert into work.

To solve this we created a simple online engine builder tool.

The tool allows visitors to:

Choose the engine platform
Select performance upgrades
Receive an estimated budget for their engine build

This gives customers a realistic idea of pricing while allowing them to begin the process of commissioning an engine build.

Automotive E‑commerce Website

Another key goal of the project was to allow HPE Motorsport to sell performance parts online.

James had been developing several unique products for Harris Performance which until that point had primarily been sold through a Facebook group.

The new online shop allowed the company to:

Sell parts and accessories online
Reach customers outside the UK
Showcase unique Harris Performance components
Manage orders and inventory more efficiently

This also created a new opportunity for Jeff Harris to remain involved in the business as he moved toward retirement, focusing on parts and product development rather than full engine builds.

High Quality Automotive Photography

Because HPE Motorsport produces premium performance components, the website required professional product photography to match the quality of the engineering.

Commercial photographer Darren Woolway produced a series of bespoke images specifically for the website.

One of the standout images was a race clutch photographed in an exploded configuration, where each plate was captured separately to show the individual components.

The final image was so precise that many viewers initially assumed it was computer‑generated (CGI).