WEBSITE DESIGN • BRAND DEVELOPMENT • SALES TOOLS
Kent Garage Equipment
Bringing a specialist engineering brand together under one consistent identity.
Creating a consistent brand identity across websites, catalogues and
sales materials to support a more professional customer experience.
WEBSITE DESIGN • BRAND DEVELOPMENT • SALES TOOLS
Kent Garage Equipment
Bringing a specialist engineering brand together under one consistent identity.
Creating a consistent brand identity across websites, catalogues and
sales materials to support a more professional customer experience.
Kent Garage Equipment supplies vehicle lifts, workshop equipment and MOT testing systems to garages across the UK, where purchasing decisions are rarely made with a single click.
Working as part of the business, we redesigned the website, restructured the customer journey and created supporting brand assets to help customers browse equipment while encouraging consultation before purchase.
CLIENT
Kent Garage Equipment
DURATION
Several Months
INDUSTRY
Garage Specialists
PLATFORM
WordPress, WooCommerce
SERVICES
Website Design, Graphic Design, Branding
WEBSITE
kentgaragequip.co.uk
01
The Challenge
One business. Multiple marketing styles.
As the business grew, different brochures, product sheets and marketing materials had been created over many years. While each served its purpose, there was little consistency across the brand.
At the same time, the website no longer reflected how the company actually sold its products. Garage equipment pricing varies depending on installation requirements, supplier costs and market conditions, making a traditional online shop unsuitable.
The challenge was to create a consistent brand identity while redesigning the website around the company's real sales process.
02
Our Thinking
Build a sales platform, not an online shop.
Rather than encouraging customers to purchase specialist equipment online, the website was designed as a structured product catalogue.
This allowed customers to research products, compare equipment and explore completed installations before contacting the team for a tailored quotation.
Because equipment prices regularly fluctuate and many projects include installation, removing online checkout ensured every quotation remained accurate while allowing the business to provide the right solution for each workshop.
Alongside the website, branding guidelines and editable brochure templates were developed to ensure every future piece of marketing maintained the same professional identity.
02
Our Thinking
Build a sales platform, not an online shop.
Rather than encouraging customers to purchase specialist equipment online, the website was designed as a structured product catalogue.
This allowed customers to research products, compare equipment and explore completed installations before contacting the team for a tailored quotation.
Because equipment prices regularly fluctuate and many projects include installation, removing online checkout ensured every quotation remained accurate while allowing the business to provide the right solution for each workshop.
Alongside the website, branding guidelines and editable brochure templates were developed to ensure every future piece of marketing maintained the same professional identity.
03
The Solution
A complete digital platform for a specialist industry.
Rather than creating a conventional e-commerce website, we developed a platform that combined product information, installation examples and marketing resources into one professional system.
The project included:
Digital Platform
- WordPress website
- Product catalogue
- Enquiry-led customer journey
- Installation portfolio
- Digital flipbooks
- Responsive design
Brand System
- Brand guidelines
- Brochure templates
- Marketing materials
- Product layouts
- Graphic design
- Visual consistency
Every part of the platform was designed to help customers understand the products while giving the sales team better qualified enquiries.
04
Explore the Project
WEBSITE
PRODUCT CATALOGUE
CEMB CATALOGUE
BRANDING GUIDELINES
PRODUCT SPECIFIC GUIDES
The website became far more than an online catalogue. Alongside the redesign, supporting brand guidelines, installation photography, brochures and marketing templates helped create a consistent identity that could be used across every customer touchpoint.
KGE eCommerce Filter
Branding Guidelines
KGE Brochure Layout
KGE Portfolio Post
KGE eCommerce Layout
KGE Homepage Layout
05
The Outcome
A consistent brand built around the real sales process.
The finished project brought together the website, product catalogue and printed marketing materials under one clear visual identity. Customers could browse equipment confidently while the sales team retained the flexibility to provide accurate quotations based on installation requirements and current supplier pricing.
With clear brand guidelines and reusable brochure templates in place, the business also gained the tools to maintain a professional and consistent image across future marketing campaigns.
★★★★★
During the short time Darren worked directly with us at KGE he implemented a lot of things to help keep the garage marketing and design consistent. On leaving he left us with a marketing pack and branding guideline that we could pass onto the new employee which made the transition so much easier.
Keiron Mortlock
Director, Kent Garage Equipment
Enquiry-Led Sales
Built around consultation, not checkout
Professional Product Catalogue
Clear equipment browsing
Consistent Brand Identity
Website, brochures and templates
Built For A Specialist Industry
Supporting complex purchasing decisions
05
The Outcome
A consistent brand built around the real sales process.
The finished project brought together the website, product catalogue and printed marketing materials under one clear visual identity. Customers could browse equipment confidently while the sales team retained the flexibility to provide accurate quotations based on installation requirements and current supplier pricing.
With clear brand guidelines and reusable brochure templates in place, the business also gained the tools to maintain a professional and consistent image across future marketing campaigns.
★★★★★
During the short time Darren worked directly with us at KGE he implemented a lot of things to help keep the garage marketing and design consistent. On leaving he left us with a marketing pack and branding guideline that we could pass onto the new employee which made the transition so much easier.
Keiron Mortlock
Director, Kent Garage Equipment
Enquiry-Led Sales
Built around consultation, not checkout
Professional Product Catalogue
Clear equipment browsing
Consistent Brand Identity
Website, brochures and templates
Built For A Specialist Industry
Supporting complex purchasing decisions
We bring all the pieces together
so your website doesn't just look good.
It works harder.
Let's build a digital presence that performs.
We bring all the pieces together
so your website doesn't just look good.
It works harder.
Let's build a digital presence that performs.