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Event Website Design & Online Booking System – The Croatia Challenge

Event Website Design & Online Booking System – The Croatia Challenge

The Croatia Challenge is a major off‑road motorsport event held in Križevci, Croatia, attracting teams and spectators from across Europe. For the past two years, I have been responsible for photographing and filming the event, creating high‑quality media that captures the excitement and intensity of the challenge.

Although the event has continued to grow, the previous website was outdated and did not represent the scale or professionalism of the competition. The organisers approached me to redesign and rebuild the website to create a premium online presence, streamline competitor booking and generate more interest from competitors, sponsors and spectators.

The finished website is a modern, fast and highly functional platform built using WordPress, WooCommerce and Divi, complete with a custom event booking workflow.

Creating a Premium Website for an International Audience

Because competitors travel from across Europe to take part, the website needed to feel professional, modern and easy to navigate. The new design uses:

  • High‑quality media from previous years (photography and videography I created)
  • Clear navigation
  • Strong branding
  • Responsive layout for all devices

Although the event is based in Croatia, the website is presented in English as this is the most commonly used language among international racers. To provide accessibility for local users, GTranslate was installed to automatically detect and translate the website into the visitor’s local language.

event website design
Mega Menu

Fully Automated Online Booking System

One of the biggest challenges the event organisers faced was managing the manual booking and invoicing process. Previously, competitors filled out a form, and organisers had to manually:

  • Create invoices
  • Manage email communication
  • Track payments
  • Handle team updates

To eliminate this, I built a complete WooCommerce‑powered ticketing system that automates the entire process.

Competitors can now:

  • Purchase race entry tickets directly through the website
  • Add team members during checkout
  • Add optional extras such as:
    • Food packages
    • Media packages
    • Additional passengers
  • Add more team members or extras after booking

The system automatically:

  • Generates a PDF invoice
  • Emails the invoice to both the competitor and the organisers
  • Includes deposit instructions
  • Requests a photo of the competitor’s vehicle
  • Updates competitors when admin marks payments as received

This drastically reduces administration time—staff now only need to check the bank and update the order status, and all communication happens automatically.

Booking Success – 77% of Tickets Sold in 3 Days

The results of the new booking system were immediate.

Within 3 days of launch, 77% of all available tickets were sold.

Only 2 spaces remain with 100 days to go until the event.

This demonstrates how much easier and more user‑friendly the new booking system is for competitors—and how necessary it was to modernise the platform.

Updated Rules and Regulations

To eliminate confusion and disputes among drivers, I updated and reorganised the rules section.

This includes:

  • Detailed class definitions
  • Technical requirements
  • Safety rules
  • Competition guidelines

Having everything clearly documented helps ensure fair competition and reduces arguments on the day.

event website design

To help spectators and competitors stay engaged throughout the year, the new website includes:

  • A blog section for event announcements
  • A gallery showcasing photographs and videos
  • Professional media captured during previous events (photography and videography by me)

This helps build excitement and gives sponsors more visibility across the site.

event website design
event website design
event website design

A Website Designed for Growth

The Croatia Challenge website is now built to support long‑term growth of the event.

Key features include:

  • Multi‑language support
  • Automated booking
  • Professional design and branding
  • High‑quality photography and video
  • Modern navigation and layout
  • Easy administration for event staff

The website now reflects the premium, international motorsport event that The Croatia Challenge has become.

My Role in This Project

For The Croatia Challenge website, I was responsible for:

  • Full website design using WordPress, WooCommerce and Divi
  • Developing a custom online booking workflow
  • Integrating automated PDF invoicing
  • Updating rules and class documentation
  • Installing and configuring multilingual support
  • Providing photography and videography for the website
  • Structuring the navigation and user experience
  • Creating a more visually engaging and premium layout

Technologies Used

  • WordPress CMS
  • WooCommerce event booking
  • Divi page builder
  • GTranslate multilingual system
  • Automated PDF invoicing
  • Custom checkout structure
  • Professional photography and videography

Stones Aquatics

Stones Aquatics is a new Aquatic Retail Store that will be launched August/September 2019 inside of Stones Garden Centre in Minster-on-Sea, Sheerness. The store will offer dry and livestock for Ponds including Koi, Tropical and Marine Fish. This project was a full E-Commerce project including branding design.

Although bearing the same name “Stones” as the garden centre, it is independently owned, and therefore did not need to completely match the current branding. Therefore we opted for a more minimal and modern design for the branding.

The shop sells a variety of fish and products and therefore limiting the logo to one of the 3 areas wouldn’t have been suitable. The area holds a lot of Koi Pond hobbyists, therefore this needed to be represented along with something to relate to the tropical side. The final logo is a Red Circle, this represents the pattern on a Tancho Koi with a Betta splendun (fighting fish) being a negative inside of the circle. The font chosen is more modern than the current branding, with the letter ‘A’ having a wave running through it.

Stones Aquatics Logo

The main navigation works the same as a Single Page Website, when you click on each link it navigates to a different section on the homepage. We wanted to keep the information minimal on each section and therefore felt a single section would be stronger than too much writing on a whole page. There are additional information pages with fact sheets and videos to compliment these sections.

When working on the design of the website we wanted it to be more visually appealing than the local competitors and therefore used wave shape dividers to make the layout more interesting.

SA-Design

Chat is a really important feature in todays websites, the ease of chat is even more important. Previously having chat on your website meant that someone had to be logged into the back end of the website, and be at a computer to talk with prospective clients; which for a small business is not practical. Facebook has launched Messenger for websites, this is a fantastic integration tool and means that when a message is sent using it through your website it will generate a pop up message on your phone using the Facebook Pages app. This means you can be anywhere and interact with your clients. The advantage for your clients is that it uses a platform they are already familiar with and once they leave your website they will still have a copy of your conversation in their facebook messages, unlike other systems where once you leave the site you lose your message.

With the new Facebook Messenger integration we can now link the shop direct to the Facebook Page shop, this means as we add new products to the website they will automatically be added and updated to the Facebook Page shop.

The website can integrate both with Quickbooks and Epos Now to make accounting and Stock Take much simpler. The website is fully GDPR compliant with notices for Cookies as well as permissions for integration for YouTube and Vimeo videos. It is fully secure and will automatically block users who try to access files that they are not allowed to or do not exist, after 3 attempts at login it will lock the user out for 20 minutes and forever if the attacks persist. The website is fully mobile responsive and will accept major cards for payment and Apple Pay. Although the website can easily be linked to Stripe or PayPal for a payment gateway this site is linked direct to the card service used in store RMS, which means that the website sales can benefit from lower transaction charges.

This is a continual project, at the moment the online sales are for Click & Collect only. Once all data for Size and Weight have been added to each product this will then be opened for national delivery. The website will calculate the packing size and automatically generate the postage costs.

To view the site please visit www.stonesaquatics.co.uk

To discuss your project call Darren on 07849 385 331 or alternatively fill out the Contact Form.

Staff Headshots

A professionally taken headshot makes a world of difference when it comes to business, a drunken selfie just isn’t going to cut the mustard when trying to win that next contract to show your reliability. We understand how hard it can be to find the time to get your staff together and head off to a studio to get a set of headshots done, we are also aware of the cost implications that this can have.

Headshots can easily be carried out at your workplace, it doesn’t take up too much space to set up our lighting equipment and as soon as one colleague is done they can return straight to work. Today was our turn for updated headshots, Kelly and I took the morning to photograph each other to update our About Us page and social media profile images which were well overdue. With a nice clean background these portraits fit seamlessly into our modern design.

Social media continuously change their layouts, most recently profile images have become circular. This now means that to make sure your images are adaptable we take 3 shots as standard to allow for cropping of new formats. Facing left, facing right and facing front.

Need a headshot done? Drop us a line info@scorpionmedia.co.uk or call 0800 135 7687.

Darren Woolway Headshot
headshots maidstone
headshots maidstone
Kelly Lovelock Headshot
headshots maidstone
headshots maidstone

SuperGlass – Before/After Photography

MKI Escort Door Glass

MKI Escort Door Glass

Last November Debbie from SuperGlass Maidstone got hold of us to help her document how you can restore a door glass to look as good as new. Darren was super excited about this project as having photographed a lot of classic Fords this would be brilliant to see. As you can see from the image it was in a pretty bad shape before the restoration. 

The biggest challenge for us would be how to make sure that the before and after shots are consistent in look, lighting and compostition, Therefore a lot of planning went into this, we also checked how/where the images were to be used to make sure we cropped them accordingly.

Screen Before and After
Screen close up

The Before and After images of the restored window glass were posted in several car groups on Facebook, it had an overwhelming response with a lot of requests for quotes. New door glass isn’t cheap and when you replace it you lose the originality of the vehicle, Debbie restores your original glass keeping in tact the logos that define the originality on the glass. The images were cropped square so that these could also be used on Instagram.

Maserati Bora

Following the success of the first project Debbie was the first one on the phone on the 2nd January to book in another piece of glass. This time it was for a Maserati Bora, not quite as badly damaged as the Escort glass but still with some pretty deep scratches and lots of residue build up. To keep the campaign consistent we used the same lighting techniques as before, then within 2 weeks Debbie had returned with the finished glass.

SuperGlass Maserati
Web_SuperGlass_Maserati-1
Web_SuperGlass_Maserati-2

If you have some glass you need restored then give Debbie from SuperGlass Maidstone a call on 07854 142 011. Did you like this project? Then use the social share buttons below to share with your friends and leave us a comment. Got a similar project you wish to discuss with us for you, give the team a call on 0800 135 7687 or alternatively email your brief to info@scorpionmedia.co.uk

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