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Hair Stylist Website Design – Styled by Allesse

Hair Stylist Website Design – Styled by Allesse

Styled by Allesse is a hairstyling business dedicated to making little girls feel like princesses through creative and beautiful hairstyles. With a background in hair styling through East Kent College (EKC) and over seven years working in childcare, Allesse discovered her passion for styling while working at a nursery.

Creating braids, twists and sparkling hairstyles for children quickly became something she loved doing, and Styled by Allesse was created to bring that passion to a wider audience.

To help launch the business, I designed the logo, brand identity and website, creating a simple but elegant platform where parents can learn about the services and book appointments online.

The website can be viewed at:
styledbyallesse.co.uk

The project began with the creation of the Styled by Allesse logo and branding. Because the business focuses on young clients and special occasions, the branding needed to feel:

  • Friendly
  • Elegant
  • Playful
  • Suitable for a children’s styling business

The visual identity was designed to reflect the idea of making every child feel special, confident and glamorous.

The logo and colour palette provide a soft, welcoming look while still feeling professional enough to represent the business as it grows.

hair stylist website design
hair stylist website design
hair stylist website design
hair stylist website design

A Website Built Using “Website in a Day”

This project was developed using my Website in a Day service, which is designed for small businesses and start‑ups that need a professional website quickly and affordably.

The concept behind this service is simple:
By working closely with the business owner during a single day of development, the website can be designed, built and launched within a very short timeframe.

For many service‑based businesses, a simple and well‑structured website is often all that is required to start generating enquiries and bookings.

One‑Page Website Design

The Styled by Allesse website uses a single‑page layout with navigable sections, allowing visitors to smoothly scroll through the different parts of the site.

This style of website is particularly effective for small businesses because it keeps everything clear and easy to navigate.

Sections on the page include:

  • About the stylist
  • Hairstyling services
  • Example styles and inspiration
  • Online booking
  • Contact information

Visitors can use the navigation menu to jump directly to each section of the page.

hair stylist website design

Online Booking System

A key feature of the website is the online booking system, which allows parents to easily schedule appointments.

This makes it much easier for customers to book styling sessions without needing to send messages back and forth to confirm availability.

The booking system helps streamline the process by allowing clients to:

  • Select available time slots
  • Book appointments online
  • Manage their bookings easily

For small service businesses, this type of functionality can significantly improve efficiency while providing a better customer experience.

hair stylist website design
hair stylist website design
hair stylist website design

A Website Designed for a Growing Business

The Styled by Allesse website provides a strong online foundation for the business as it grows.

By combining:

  • Custom branding
  • A professional website
  • Online booking functionality

The platform helps introduce the business to new customers while making it easy for existing clients to schedule appointments.

My Role in This Project

For this project I was responsible for:

Technologies Used

  • WordPress CMS
  • Divi theme builder
  • Online booking integration
  • Responsive one‑page website design

Garage Equipment Website Design – Kent Garage Equipment

Garage Equipment Website Design – Kent Garage Equipment

Kent Garage Equipment is a specialist supplier of garage equipment, vehicle lifts and workshop tools, providing equipment and installation services for garages and automotive workshops across the UK.

While working with the company, I carried out a complete redesign of the Kent Garage Equipment website, modernising the design and restructuring the site to better support the company’s trade‑focused business model.

The project included rebuilding the website using WordPress and WooCommerce, while also developing new branding guidelines, marketing materials and brochure templates to ensure consistent branding across the business.

The Challenge – Restructuring the Website for Trade Customers

The previous website allowed customers to purchase products directly online, which created challenges because many of the products sold by Kent Garage Equipment require consultation before purchase.

Large workshop equipment such as vehicle lifts, MOT bays and garage installations often require:

  • Site assessments
  • Installation planning
  • Consultation with the customer

Because of this, the website needed to be redesigned so that customers could browse products and installations while contacting the company directly for quotations and advice.

garage equipment website design

WordPress and WooCommerce Website Development

The redesigned website was built using WordPress with WooCommerce, allowing the company to organise its products into a clear and easy‑to‑navigate catalogue.

WooCommerce provided a familiar e‑commerce style layout, allowing visitors to browse products in a structured way.

However, instead of allowing customers to purchase products directly online, the website was configured to encourage product enquiries rather than direct checkout.

This approach allows visitors to explore the equipment available while ensuring the company can properly advise customers before installation.

garage equipment website design
garage equipment website design

Installation Portfolio

A key feature of the website was the addition of a section showcasing previous installations carried out by the company.

These projects demonstrate the type of work Kent Garage Equipment carries out and provide potential customers with examples of completed installations.

Examples included:

  • Vehicle lift installations
  • MOT testing bays
  • Workshop equipment installations

Showing real installations helps build trust with potential customers while also demonstrating the experience and capabilities of the business.

garage equipment website design

Online Brochures with Flipbooks

To make it easier for visitors to view product information and marketing materials, the website also included interactive flipbooks for viewing brochures online.

These digital brochures allow visitors to:

  • Browse product catalogues directly on the website
  • View marketing materials without downloading files
  • Easily explore equipment specifications

This feature helps improve the user experience while making it easier for customers to access important product information.

garage equipment website design

Creating a Product Catalogue Experience

Although WooCommerce powers the product system, the website functions primarily as a product catalogue for garage equipment rather than a traditional online shop.

Visitors can browse equipment categories such as:

  • Vehicle lifts
  • Garage workshop equipment
  • MOT testing equipment
  • Automotive servicing tools

Each product page includes key information and encourages visitors to contact the company to discuss pricing and installation.

Branding Guidelines and Marketing Materials

Alongside the website redesign, I also developed a set of branding guidelines for the company.

These guidelines were created to ensure future employees could easily maintain consistent branding when producing marketing materials.

The guidelines included:

  • Logo usage rules
  • Colour palette and typography
  • Layout structure for marketing materials
  • Image and branding standards

Providing clear guidelines helps ensure the company maintains a professional and consistent brand identity across all communications.

Brochure and Template Design

As part of the project I also created brochure templates that could be easily updated by staff within the business.

These templates allowed employees to quickly create new marketing materials when promoting products or services.

By providing structured templates, the company could maintain consistent branding while allowing non‑design staff to produce professional looking brochures.

Suggested screenshot:
Example brochure layout

A Website Designed for a Specialist Industry

Garage equipment suppliers often deal with high‑value products and installation services, meaning customers typically require more information before making a purchase.

The redesigned Kent Garage Equipment website helps support this process by combining:

  • A structured product catalogue
  • Installation project examples
  • Online brochures
  • Enquiry‑focused calls to action

This ensures the website acts as both a marketing tool and a product information resource for potential customers.

My Role in This Project

This website redesign was completed while I was employed by Kent Garage Equipment.

My responsibilities included:

Technologies Used

  • WordPress CMS
  • WooCommerce product catalogue
  • Responsive website design
  • Flipbook brochure viewer
  • Graphic design and branding

Land Rover Servicing Website Design – Gigglepin 4×4

Land Rover Servicing Website Design – Gigglepin 4×4

Gigglepin 4×4 is widely known within the off‑road community for manufacturing high‑performance winches and specialist 4×4 components. However, a large part of the business also comes from Land Rover servicing, maintenance and vehicle builds.

While working at Gigglepin 4×4, I designed and developed a dedicated WordPress website for their Land Rover servicing division to help promote the garage services offered by the business.

The goal of the project was to create a website that clearly showcased the mechanical services available, while also providing a place to promote career opportunities within the company.

Creating a Dedicated Website for the Garage

The existing Gigglepin website primarily focused on selling performance parts and winches, which meant there was limited space to properly highlight the mechanical services offered by the business.

To solve this, a separate website was created specifically for the Land Rover servicing side of the company.

This allowed the garage services to be presented clearly while targeting customers searching for:

  • Land Rover servicing
  • Land Rover repairs
  • Land Rover rebuilds
  • Specialist Land Rover mechanics
land rover servicing website

WordPress Website Development

The website was built using WordPress, providing a flexible content management system that allows the business to easily update service pages and add new content as required.

The site was structured to make it easy for visitors to quickly find information about the services available at the workshop.

Key sections of the website include:

  • Land Rover servicing
  • MOT preparation and maintenance
  • Engine rebuilds and vehicle rebuilds
  • Race vehicle builds and servicing
  • Parts and upgrades

This clear structure helps potential customers quickly understand the range of mechanical services offered by the garage.

land rover servicing website

Motorsport and Performance Vehicle Preparation

In addition to general servicing and repairs, Gigglepin also prepares competition vehicles for off‑road racing and winch challenges.

The website highlights this specialist capability, showcasing the workshop’s ability to build and maintain high performance Land Rover race vehicles used in competitive events.

This type of specialist service is a key differentiator and helps attract customers looking for experienced mechanics who understand off‑road vehicle performance.

land rover servicing website

Automotive Photography for the Website

All of the imagery used across the website was created using my own automotive photography.

This included images taken both during my time working at Gigglepin and photographs created previously which I made available for use on the website.

Using original photography allowed the website to feature authentic images of the workshop, vehicles and engineering work, rather than relying on stock images.

This helps build trust with potential customers by showing the real environment and work carried out at the garage.

Careers and Recruitment Section

Another important function of the website was to provide a place where job opportunities at Gigglepin could be advertised.

Because the main Gigglepin website is focused on product sales and manufacturing, it was not the ideal place to promote careers within the servicing department.

The Land Rover servicing website allowed the company to include a dedicated careers section, helping attract mechanics and technicians interested in working with specialist Land Rover vehicles.

land rover servicing website

Supporting the Core Business

The Land Rover servicing website plays an important role in supporting the core workshop services offered by Gigglepin.

By separating the servicing side of the business from the e‑commerce website, the company is able to communicate more clearly with two different audiences:

  • Customers looking to purchase parts and winches
  • Vehicle owners looking for specialist Land Rover servicing

This approach helps ensure each website is focused on its specific audience while still supporting the wider Gigglepin brand.

My Role in This Project

This website was designed and developed while I was employed by Gigglepin 4×4.

My responsibilities included:

Many of the images used across the website were my own automotive photographs, which I allowed the company to use to support the project.

Technologies Used

  • WordPress CMS
  • Responsive website design
  • Custom styling and layout
  • Automotive photography
  • Service‑focused website structure

Mechanic Website Design – Classic Mechanic

Mechanic Website Design – Classic Mechanic

Classic Mechanic is a specialist classic car restoration business run by Glen Woolway. After spending decades working in the automotive industry, Glen decided that as he approached retirement he wanted to focus purely on the type of work he was most passionate about – restoring classic cars.

To help launch the new venture we created a simple, affordable website design for a mechanic, designed specifically to promote Glen’s classic car restoration services and generate enquiries from enthusiasts.

Despite being a relatively simple website, it has proven extremely successful and now generates so much work that Glen regularly has to turn new enquiries away.

From Automotive Career to Classic Car Restoration

Glen Woolway has been involved in the automotive trade since the age of 14, starting out as a pump attendant at a garage in Wateringbury, Kent.

Over the years he built a successful career within the motor industry, eventually finishing his corporate career working with Mazda. However, with retirement approaching he decided it was time to focus on something closer to his heart – working on classic cars.

Classic Mechanic was created to allow Glen to continue working in the industry he loves while specialising in the restoration and maintenance of classic vehicles.

One of the cars closely associated with the business is Glen’s 1957 Ford 100E Escort Estate, which is an extremely rare classic vehicle. The car was even featured in Classic Ford Magazine in 2012, highlighting both the rarity of the vehicle and the quality of restoration work involved.

Built Using Our “Website in a Day” Service

The Classic Mechanic website was created using our Website in a Day service, which is designed to help small service‑based businesses launch a professional website quickly and affordably.

Many start‑ups and sole traders do not need a large multi‑page website when they first begin trading. Instead, they need a simple, well‑structured website that clearly explains their services and makes it easy for customers to get in touch.

With this service we spend a day working closely with the business owner to plan the structure, content and layout of the website before building and launching the site the next day.

This approach allows businesses to get online quickly and start generating enquiries without the delays that often come with larger website development projects.

One‑Page Website Design for a Service Business

For this project we created a single page website with navigatable sections, allowing visitors to easily move through the different areas of the site.

Instead of loading multiple pages, the navigation links smoothly scroll to each section of the website.

The website includes sections for:

  • Information about Glen and his experience
  • Classic car restoration services
  • Example restoration projects
  • Contact information for enquiries

This style of website works particularly well for service‑based businesses where the main goal is to generate enquiries rather than publish large amounts of content.

mechanic website design

As part of the project we also created the Classic Mechanic logo.

The design was inspired by the traditional sign writing on Glen’s wife’s van, helping create a brand identity that reflected the classic automotive theme of the business.

This branding is now used across the website and other materials to give the business a consistent and recognisable visual identity.

Classic Mechanic

Showcasing Restoration Projects

Although the website is primarily a single page design, we also created portfolio pages so that Glen could showcase examples of the restoration work he carries out.

These pages allow potential customers to see the quality of previous projects and the types of classic vehicles Glen works on.

For specialist automotive businesses, showing previous work is extremely important as it builds trust and confidence with potential customers.

mechanic website design

Why One‑Page Websites Work Well for Small Businesses

For many small businesses, particularly trades and specialist services, a one‑page website can be an ideal starting point.

Instead of spreading information across multiple pages, everything is presented in a clear layout that is easy to navigate on both desktop and mobile devices.

Benefits include:

  • Faster development time
  • Lower development costs
  • Simple navigation for visitors
  • Clear calls to action for enquiries

This approach works particularly well for mechanics, tradespeople and specialist service providers who need a professional website but do not require a large or complex platform.

From Retirement Project to Fully Booked Workshop

The goal of the Classic Mechanic website was simply to create a professional online presence for a small start‑up business.

However, the website has proven to be far more successful than expected. Thanks to strong online visibility and interest from classic car enthusiasts, the site now generates more work than Glen can comfortably take on during retirement.

In fact, the business now produces more income than his previous role as a garage director, demonstrating the impact a well‑designed website can have for a specialist service business.

Technologies Used

  • WordPress CMS
  • Single page website design
  • Responsive mobile‑friendly layout
  • Custom styling and branding
  • Project portfolio pages

Interested in a Website Like This?

This project was built using our Website in a Day service, designed for small businesses who want to launch a professional website quickly and affordably.

If you are starting a new business or need a simple website to promote your services, this approach allows you to get online quickly without the cost of a large development project.

You can learn more about this service here:
Website in a Day

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