E-Commerce Archives - Scorpion Media

Event Website Design & Online Booking System – The Croatia Challenge

The Croatia Challenge is a major off‑road motorsport event held in Križevci, Croatia, attracting teams and spectators from across Europe. For the past two years, I have been responsible for photographing and filming the event, creating high‑quality media that captures the excitement and intensity of the challenge.

Although the event has continued to grow, the previous website was outdated and did not represent the scale or professionalism of the competition. The organisers approached me to redesign and rebuild the website to create a premium online presence, streamline competitor booking and generate more interest from competitors, sponsors and spectators.

The finished website is a modern, fast and highly functional platform built using WordPress, WooCommerce and Divi, complete with a custom event booking workflow.

Creating a Premium Website for an International Audience

Because competitors travel from across Europe to take part, the website needed to feel professional, modern and easy to navigate. The new design uses:

High‑quality media from previous years (photography and videography I created)
Clear navigation
Strong branding
Responsive layout for all devices

Although the event is based in Croatia, the website is presented in English as this is the most commonly used language among international racers. To provide accessibility for local users, GTranslate was installed to automatically detect and translate the website into the visitor’s local language.

Fully Automated Online Booking System

One of the biggest challenges the event organisers faced was managing the manual booking and invoicing process. Previously, competitors filled out a form, and organisers had to manually:

Create invoices
Manage email communication
Track payments
Handle team updates

To eliminate this, I built a complete WooCommerce‑powered ticketing system that automates the entire process.

Competitors can now:

Purchase race entry tickets directly through the website
Add team members during checkout
Add optional extras such as:
- Food packages
- Media packages
- Additional passengers
Add more team members or extras after booking

The system automatically:

Generates a PDF invoice
Emails the invoice to both the competitor and the organisers
Includes deposit instructions
Requests a photo of the competitor’s vehicle
Updates competitors when admin marks payments as received

This drastically reduces administration time—staff now only need to check the bank and update the order status, and all communication happens automatically.

Booking Success – 77% of Tickets Sold in 3 Days

The results of the new booking system were immediate.

Within 3 days of launch, 77% of all available tickets were sold.

Only 2 spaces remain with 100 days to go until the event.

This demonstrates how much easier and more user‑friendly the new booking system is for competitors—and how necessary it was to modernise the platform.

Updated Rules and Regulations

To eliminate confusion and disputes among drivers, I updated and reorganised the rules section.

This includes:

Detailed class definitions
Technical requirements
Safety rules
Competition guidelines

Having everything clearly documented helps ensure fair competition and reduces arguments on the day.

Blog and Gallery for Event Updates

To help spectators and competitors stay engaged throughout the year, the new website includes:

A blog section for event announcements
A gallery showcasing photographs and videos
Professional media captured during previous events (photography and videography by me)

This helps build excitement and gives sponsors more visibility across the site.

A Website Designed for Growth

The Croatia Challenge website is now built to support long‑term growth of the event.

Key features include:

Multi‑language support
Automated booking
Professional design and branding
High‑quality photography and video
Modern navigation and layout
Easy administration for event staff

The website now reflects the premium, international motorsport event that The Croatia Challenge has become.

My Role in This Project

For The Croatia Challenge website, I was responsible for:

Full website design using WordPress, WooCommerce and Divi
Developing a custom online booking workflow
Integrating automated PDF invoicing
Updating rules and class documentation
Installing and configuring multilingual support
Providing photography and videography for the website
Structuring the navigation and user experience
Creating a more visually engaging and premium layout

Technologies Used

WordPress CMS
WooCommerce event booking
Divi page builder
GTranslate multilingual system
Automated PDF invoicing
Custom checkout structure
Professional photography and videography

Cleaning Product E‑commerce Website Design – Duck Smart

Duck Smart is a specialist cleaning chemical company producing powerful cleaning products made from ingredients that are safe enough to drink. This makes the products particularly popular with households that have children or pets, where safety is just as important as cleaning performance.

The company had previously achieved significant success and had even partnered with Red Bull, providing cleaning stations at major events. However, as the business evolved, the brand and website had begun to feel outdated and no longer reflected the quality or potential of the products.

To support a relaunch of the brand, I designed and developed a new e‑commerce website for Duck Smart, transforming the company’s online presence into a modern platform capable of supporting both retail customers and trade buyers.

Revitalising an Established Brand

Duck Smart approached the project with a new logo design that had strong visual character and personality.

The challenge was to translate that branding into a website that felt just as bold and distinctive. To achieve this, I analysed the typography used in the logo and sourced complementary fonts that could be installed as custom web fonts.

These fonts helped maintain a consistent visual identity across the website while preserving the strong, energetic style of the brand.

Custom WooCommerce E‑commerce Website

The website was built using WordPress and WooCommerce, creating a flexible e‑commerce platform that allows customers to easily browse and purchase cleaning products online.

Significant customisation was carried out using custom CSS and design elements to ensure the store looked unique and aligned with the brand identity.

Examples of these customisations include:

Custom styling across WooCommerce pages
Graphical elements integrated throughout the design
Custom bullet points designed as small duck icons

These small design details help reinforce the playful and recognisable Duck Smart brand.

Predictive Product Search

To make it easier for customers to find products quickly, the website includes predictive search functionality.

As visitors type into the search bar, the system automatically displays:

Matching product names
Product images
Direct links to product pages

This improves the shopping experience and allows customers to quickly find the products they need.

Rather than structuring the website navigation around pages, the site navigation was designed around product categories.

This approach allows visitors to immediately browse product types rather than needing to navigate through multiple pages.

Additional shop features include:

Persistent shop sidebar filters
Product quick‑view functionality
Wishlist system for saving products

These features help improve usability and encourage repeat visits from customers.

Custom Plugin for Trade Customers

Duck Smart also supplies cleaning products to trade customers, which required additional functionality beyond a standard online shop.

To support this, I developed a custom WordPress plugin that detects when a user is logged in as a trade customer.

This plugin automatically:

Displays the user’s trade discount
Enables the additional payment method “Charge to Account”

This functionality allows trade customers to place orders quickly while maintaining their agreed pricing structure.

Automated Business Processes

To help streamline the business operations behind the website, several automated systems were integrated.

These include:

Adaptive shipping calculations
Automatic invoice generation
Order management features within WooCommerce

These systems help reduce administrative work while improving efficiency for the business.

Multilingual Website

Because Duck Smart products are used by customers internationally, the website was designed to support multiple languages.

To achieve this, the website was integrated with GTranslate, allowing visitors to translate the site content into their preferred language.

This helps expand the reach of the brand and makes the website accessible to a wider audience.

Video Training for Website Management

To ensure the Duck Smart team could manage the website independently, I created a series of training videos explaining how to update the site.

These videos cover tasks such as:

Adding new products
Updating pricing
Managing orders
Editing content

Providing training materials helps ensure the business can confidently maintain the website moving forward.

Creative Branding Elements

One of the goals of the website was to make the brand feel fun and memorable.

This included playful touches such as:

Animated elements across the site
Custom graphics
Creative call‑to‑action links such as “Duck it, let’s shop”

These elements reinforce the personality of the brand and help create a memorable shopping experience.

My Role in This Project

For this project I was responsible for:

WordPress and WooCommerce website development
Custom CSS styling and design
Custom plugin development for trade customers
Predictive search implementation
Multilingual integration
Training video creation for staff
Product Packshot Photography

Technologies Used

WordPress CMS
WooCommerce e‑commerce platform
Custom WordPress plugin development
Custom CSS styling
Predictive product search
GTranslate multilingual system

Fashion E‑commerce Website Design – Fairy Queen

Fairy Queen was a bespoke dress maker based in Maidstone, Kent, specialising in custom dresses for special occasions. The business required a professional website where customers could both purchase dresses online and request bespoke designs.

To support this, I designed and developed a WordPress website with WooCommerce, creating an online shop for ready‑to‑purchase dresses while also integrating forms that allowed customers to request custom dress designs.

Alongside the website development, I also produced all of the photography used on the site, including organising and photographing the model used to showcase the dresses.

Creating an Online Boutique

The goal of the project was to create a website that reflected the elegant and bespoke nature of the brand while also making it easy for customers to browse and purchase dresses online.

The website needed to function both as:

An online shop for ready‑made dresses
A platform for bespoke dress enquiries

Using WordPress and WooCommerce allowed the business to manage product listings, pricing and orders while maintaining a visually appealing storefront.

WooCommerce Online Store

The website included a WooCommerce powered online store, allowing visitors to browse and purchase dresses directly through the website.

Key features included:

Product listings with detailed descriptions
High quality product photography
Secure online checkout
Easy product management for the business owner

WooCommerce provided the flexibility needed for a small boutique clothing brand while allowing the website to grow as the product range expanded.

Bespoke Dress Order Forms

Because Fairy Queen specialised in custom made dresses, it was important to include a way for customers to request bespoke designs.

To support this, the website included custom order forms that allowed customers to submit details about their requirements.

These forms enabled customers to provide information such as:

Dress style preferences
Measurements
Event type
Additional design requests

This allowed the business owner to review enquiries and respond with tailored quotes for bespoke dresses.

Fashion Photography for the Website

A major part of the project involved creating professional photography for the dresses featured on the website.

Rather than relying on stock imagery, all photographs were produced specifically for the project. This included:

Sourcing and organising a model
Photographing the dresses
Producing imagery suitable for the website and product listings

Using original photography helped give the website a professional boutique appearance and allowed the dresses to be presented in the best possible way.

A Platform Ready for Growth

The finished website provided Fairy Queen with a complete online platform to promote the business, showcase dresses and accept both online purchases and bespoke design enquiries.

The site combined:

E‑commerce functionality
Custom order forms
Professional fashion photography
A clean boutique style design

Although the business has since closed and the website is no longer online, the project demonstrated how a well designed e‑commerce website can support a small fashion brand by combining online sales with custom order enquiries.

Our Role in This Project

For this project we were responsible for:

WordPress website design and development
WooCommerce online store setup
Bespoke order form creation
Fashion photography for the website
Sourcing and organising the model for the photoshoot

Technologies Used

WordPress CMS
WooCommerce e‑commerce platform
Custom enquiry forms
Responsive website design
Fashion photography

Garage Equipment Website Design – Kent Garage Equipment

Kent Garage Equipment is a specialist supplier of garage equipment, vehicle lifts and workshop tools, providing equipment and installation services for garages and automotive workshops across the UK.

While working with the company, I carried out a complete redesign of the Kent Garage Equipment website, modernising the design and restructuring the site to better support the company’s trade‑focused business model.

The project included rebuilding the website using WordPress and WooCommerce, while also developing new branding guidelines, marketing materials and brochure templates to ensure consistent branding across the business.

The Challenge – Restructuring the Website for Trade Customers

The previous website allowed customers to purchase products directly online, which created challenges because many of the products sold by Kent Garage Equipment require consultation before purchase.

Large workshop equipment such as vehicle lifts, MOT bays and garage installations often require:

Site assessments
Installation planning
Consultation with the customer

Because of this, the website needed to be redesigned so that customers could browse products and installations while contacting the company directly for quotations and advice.

WordPress and WooCommerce Website Development

The redesigned website was built using WordPress with WooCommerce, allowing the company to organise its products into a clear and easy‑to‑navigate catalogue.

WooCommerce provided a familiar e‑commerce style layout, allowing visitors to browse products in a structured way.

However, instead of allowing customers to purchase products directly online, the website was configured to encourage product enquiries rather than direct checkout.

This approach allows visitors to explore the equipment available while ensuring the company can properly advise customers before installation.

Installation Portfolio

A key feature of the website was the addition of a section showcasing previous installations carried out by the company.

These projects demonstrate the type of work Kent Garage Equipment carries out and provide potential customers with examples of completed installations.

Examples included:

Vehicle lift installations
MOT testing bays
Workshop equipment installations

Showing real installations helps build trust with potential customers while also demonstrating the experience and capabilities of the business.

Online Brochures with Flipbooks

To make it easier for visitors to view product information and marketing materials, the website also included interactive flipbooks for viewing brochures online.

These digital brochures allow visitors to:

Browse product catalogues directly on the website
View marketing materials without downloading files
Easily explore equipment specifications

This feature helps improve the user experience while making it easier for customers to access important product information.

Creating a Product Catalogue Experience

Although WooCommerce powers the product system, the website functions primarily as a product catalogue for garage equipment rather than a traditional online shop.

Visitors can browse equipment categories such as:

Vehicle lifts
Garage workshop equipment
MOT testing equipment
Automotive servicing tools

Each product page includes key information and encourages visitors to contact the company to discuss pricing and installation.

Branding Guidelines and Marketing Materials

Alongside the website redesign, I also developed a set of branding guidelines for the company.

These guidelines were created to ensure future employees could easily maintain consistent branding when producing marketing materials.

The guidelines included:

Logo usage rules
Colour palette and typography
Layout structure for marketing materials
Image and branding standards

Providing clear guidelines helps ensure the company maintains a professional and consistent brand identity across all communications.

Brochure and Template Design

As part of the project I also created brochure templates that could be easily updated by staff within the business.

These templates allowed employees to quickly create new marketing materials when promoting products or services.

By providing structured templates, the company could maintain consistent branding while allowing non‑design staff to produce professional looking brochures.

Suggested screenshot:
Example brochure layout

A Website Designed for a Specialist Industry

Garage equipment suppliers often deal with high‑value products and installation services, meaning customers typically require more information before making a purchase.

The redesigned Kent Garage Equipment website helps support this process by combining:

A structured product catalogue
Installation project examples
Online brochures
Enquiry‑focused calls to action

This ensures the website acts as both a marketing tool and a product information resource for potential customers.

My Role in This Project

This website redesign was completed while I was employed by Kent Garage Equipment.

My responsibilities included:

WordPress website design and development
WooCommerce product catalogue setup
Website structure and navigation design
Installation portfolio creation
Online brochure flipbooks
Marketing brochure design
Creation of branding guidelines and templates

Technologies Used

WordPress CMS
WooCommerce product catalogue
Responsive website design
Flipbook brochure viewer
Graphic design and branding

Automotive E‑commerce Website Design – Gigglepin 4×4

Gigglepin 4×4 is one of the most recognised names in the off‑road and winching industry, supplying high‑performance components and accessories to customers around the world. Their online store plays a crucial role in the business, allowing customers to browse and purchase specialist 4×4 performance parts and accessories online.

While working at Gigglepin 4×4, I was responsible for the design and visual development of the Gigglepin4x4.net e‑commerce website, improving both the user experience and the presentation of the product catalogue.

The project focused on improving mobile usability, product discovery and visual presentation while working within the technical limitations of the EKM e‑commerce platform.

The Challenge – An Outdated E‑commerce Experience

The existing website had been built on the EKM platform, which provides a powerful e‑commerce system but also places some restrictions on how the front‑end can be customised.

One of the biggest issues with the previous version of the site was that it was not fully mobile friendly, making it difficult for customers to browse products and place orders on smartphones and tablets.

With a growing number of customers shopping via mobile devices, improving the mobile shopping experience became a key objective of the redesign.

Mobile‑Friendly E‑commerce Design

A major part of the project involved redesigning the website layout to ensure it worked effectively across all screen sizes.

The improvements included:

Mobile responsive layout adjustments
Improved product page layouts
Better navigation for browsing categories
Clearer product imagery and presentation

These changes made it much easier for customers to browse the store and purchase products directly from their mobile devices.

Predictive Product Search with Images

Another major improvement introduced during the redesign was predictive search functionality with product images.

Instead of customers needing to navigate through multiple product categories, they could begin typing the name of a product and instantly see suggested results.

The predictive search feature displays:

Product names
Thumbnail images
Quick links to product pages

This significantly improves product discovery, particularly on large e‑commerce stores where customers may already know the product they are looking for.

Product Photography for the Online Store

A key part of improving the website was the creation of high quality product photography.

Clear product images are essential for e‑commerce websites, particularly for specialist automotive components where customers want to see exactly what they are purchasing.

Photography was produced specifically for the website to ensure consistent lighting, clean backgrounds and detailed imagery that accurately represents the products.

This approach helps improve:

Product presentation
Customer confidence when purchasing online
Overall visual quality of the store

Working Within the EKM Platform

The Gigglepin website runs on the EKM e‑commerce platform, which manages the store’s core functionality including product management, payments and order processing.

While this platform provides powerful e‑commerce tools, it also limits the level of structural modification that can be made to certain elements of the site.

Because of this, the focus of the project was on:

Improving the visual design
Enhancing product presentation
Optimising the layout for mobile users
Improving product discovery through predictive search

This approach allowed the store to maintain the reliability of the EKM platform while still benefiting from a significantly improved user experience.

Supporting a Global Automotive Brand

Gigglepin 4×4 products are used by off‑road enthusiasts and competitors around the world. As a result, the e‑commerce website plays a vital role in connecting the brand with an international customer base.

The improved website design helped ensure that customers could easily:

Browse specialist 4×4 components
Find products quickly using search
View detailed product images
Complete purchases smoothly on any device

My Role in This Project

This website redesign was completed while I was employed by Gigglepin 4×4.

My responsibilities included:

Website design and layout improvements
Mobile responsive design adjustments
Product photography
Visual presentation of the online shop
Implementation of predictive search with product images

Technologies Used

EKM e‑commerce platform
Responsive website design
Predictive product search
Product photography
Custom visual styling

Automotive Website Design & E‑commerce Development – HPE Motorsport

HPE Motorsport are one of the most recognised names in the Classic Ford performance engine industry, specialising in modified engines including the Pinto, Kent X‑Flow and Cosworth. With a heritage dating back to the 1930s, Harris Performance has built a reputation for engineering high performance engines used by enthusiasts and motorsport competitors across the UK and internationally.

When James Harris approached us, the company needed a modern website redesign that would better represent the brand, improve the customer experience and allow them to sell performance parts online.

The result was a custom WordPress website with e‑commerce functionality, designed to support both engine builds and online parts sales.

About Harris Performance / HPE Motorsport

Harris Performance was founded in the 1930s by Ron Harris, often referred to as “The Conrod Father”. The business originally began by modifying motorcycles before moving into the development of high‑performance Ford engines.

The company has since passed through generations of the Harris family:

Ron Harris – founder
Jeff Harris – expanded the company and built its reputation
James Harris – continuing the legacy with HPE Motorsport

Today HPE Motorsport is widely known among enthusiasts for building some of the best modified Classic Ford engines available.

The Challenge – An Outdated Website

When we first visited the existing website it was clear that the site no longer reflected the quality of the engineering work produced by HPE Motorsport.

The main issues included:

An outdated website design
Difficult navigation
No way to easily sell parts online
Too many enquiries for engine builds that were outside customers’ budgets

The goal of the project was to create a modern motorsport website that solved these problems while supporting the next stage of the business as James Harris continued the company legacy.

HPE Motorsport Before and After Website Development in Maidstone

Custom Engine Builder Tool

One of the biggest challenges James faced was the amount of time spent creating quotes for potential engine builds.

Many enquiries came from customers who did not fully understand the cost of building a high‑performance engine, which meant a lot of time was spent preparing quotes that did not convert into work.

To solve this we created a simple online engine builder tool.

The tool allows visitors to:

Choose the engine platform
Select performance upgrades
Receive an estimated budget for their engine build

This gives customers a realistic idea of pricing while allowing them to begin the process of commissioning an engine build.

Automotive E‑commerce Website

Another key goal of the project was to allow HPE Motorsport to sell performance parts online.

James had been developing several unique products for Harris Performance which until that point had primarily been sold through a Facebook group.

The new online shop allowed the company to:

Sell parts and accessories online
Reach customers outside the UK
Showcase unique Harris Performance components
Manage orders and inventory more efficiently

This also created a new opportunity for Jeff Harris to remain involved in the business as he moved toward retirement, focusing on parts and product development rather than full engine builds.

High Quality Automotive Photography

Because HPE Motorsport produces premium performance components, the website required professional product photography to match the quality of the engineering.

Commercial photographer Darren Woolway produced a series of bespoke images specifically for the website.

One of the standout images was a race clutch photographed in an exploded configuration, where each plate was captured separately to show the individual components.

The final image was so precise that many viewers initially assumed it was computer‑generated (CGI).

Product Photography for Performance Parts

Additional photography was created for a wide range of components including:

Pinto engine components
Kent X‑Flow parts
Exhaust systems
Carburettors
Differential components
Pulley kits

The goal was to create clean, high‑contrast product photography that clearly showed the engineering quality of each part.

Suggested screenshots:

Engine components photography
Pulley kit product images
Performance parts catalogue

Website Launch Strategy

Launching a website at the right moment can make a big difference to its success.

To create a clear deadline we suggested launching the website on New Year’s Day, complete with a countdown timer on the homepage.

This gave the client a fixed timeframe to complete the written content and helped build anticipation for the launch.

A signup form was also added to the homepage so fans of the brand could register for launch updates

Launch Results

The website launch was an immediate success.

The first order was placed just 20 minutes after the website went live, demonstrating the demand for Harris Performance products online.

Soon after launch the website began receiving interest from customers as far as:

Germany
Australia

Future development plans included international shipping with weight‑based delivery calculations to support this growing global demand.

Before and After Website Redesign

The new website represented a major improvement over the previous site, bringing the brand into line with the quality of its engineering work.

The redesign included:

Modern responsive website design
E‑commerce functionality for parts sales
Custom engine build estimator tool
High quality product photography
Improved navigation and user experience

Suggested screenshot:
Before and after website comparison

Technologies Used

WordPress CMS
E‑commerce functionality
Custom engine builder tool
Responsive website design
Custom styling and layout
Professional product photography

Garden Centre Website Design in Kent – Stones Garden Centre

Stones Garden Centre on the Isle of Sheppey in Kent is a long‑established local business specialising in buxus, exotic plants and bonsai. When the original owners regained control of the site after several years away, they began a major redevelopment of the garden centre and surrounding facilities.

As part of this redevelopment they required a modern website redesign that would showcase their products, promote the garden centre and allow customers to purchase items online.

We were approached to design and build a mobile‑friendly WordPress website for the garden centre, following the success of the Stones Fishing Lakes website which we had previously created for the same family‑owned business.

About Stones Garden Centre

Stones Garden Centre is located halfway between Sheerness and Minster-on-Sea on the Isle of Sheppey and has been serving gardeners in the area for over 25 years.

The centre is particularly well known for:

Buxus and ornamental shrubs
Exotic plants
Bonsai trees
Seasonal garden plants and supplies

After the original owners repurchased the site, significant work began to redevelop the garden centre. Future plans included expanding the facilities with:

An on‑site café
A specialist hot tub retailer
Expanded retail areas

A modern website was needed to support this redevelopment and attract more visitors to the centre.

WordPress Website Redesign for a Garden Centre

The existing website was outdated and not designed for modern devices. One of the main goals of the project was to create a responsive website design that worked well on mobile phones and tablets, as many customers search for garden centres while out and about.

The new website was built using WordPress, allowing the client to easily update content, add products and manage the website without requiring technical knowledge.

Key objectives included:

A mobile responsive website design
Clear navigation for customers
The ability to sell products online
A visual design that reflected the branding of the garden centre
Integration with photography to showcase plants and products

E‑commerce Functionality

To support online sales, the website included an e‑commerce shop allowing customers to browse and purchase selected products directly from the website.

This functionality enabled the garden centre to:

Showcase plants and gardening products online
Allow customers to purchase items before visiting
Expand their customer base beyond local footfall

The e‑commerce system also allowed the business to manage:

Product listings
Stock levels
Pricing and promotions
Online orders

Website Design & Branding

Because the garden centre is part of the same family business as the nearby fishery, the website layout was designed to feel familiar while still reflecting the unique branding and colour scheme of the garden centre.

The design focused on:

Clean, natural colour palettes
Clear navigation
Large images of plants and products
A simple layout that works well on mobile devices

This approach helped create a website that is both visually appealing and easy for customers to use.

Photography for the Website

As part of the project we also created new photographic content for the website.

Professional photography helps businesses like garden centres present their products more effectively online. High quality images were used throughout the website to highlight:

Plants and shrubs
Bonsai trees
The garden centre environment
Featured products

These images help bring the website to life and make it easier for customers to explore what the garden centre offers.

Stones Garden Centre website design sheppey

A Website Designed for Growth

The completed website gave Stones Garden Centre a modern online presence that supported the redevelopment of the business and helped promote the centre to local gardeners.

The site provided an easy way for customers to:

Discover the garden centre
Browse available products
Purchase items online
Find directions to the location

Although the business has since moved to a different e‑commerce platform as it has grown, the original WordPress website played an important role in helping the garden centre establish its online presence during the early stages of redevelopment.

Technologies Used

WordPress CMS
Responsive website design
E‑commerce functionality
Custom styling and layout
Product photography

Fishery Website Design in Kent – Stones Fishing Lakes

Stones Fishing Lakes on the Isle of Sheppey in Swale, Kent is a well‑known venue among anglers looking for quality carp, predator and match fishing. When the original family regained control of the fishery, their goal was to restore the lakes to their former glory and attract more visitors to the venue.

To support this, they needed a modern WordPress website design for their fishery that would allow anglers to easily find information about the lakes, buy tickets online and purchase bait before arriving at the venue.

The result was a fully responsive fishing lake website designed to make it simple for anglers to plan their trip while helping the fishery manage visitors and bait stock more efficiently.

About Stones Fishing Lakes

Stones Fisheries had previously been mis‑managed and had almost disappeared from the radar for many anglers in Kent. After being taken back over by the original family who dug the lakes, significant work was carried out to restore the fishery and improve the overall fishing experience.

Today the venue offers excellent sport including:

Match lakes producing bags over 300lb of carp
Specimen carp to 40lb
Predator fishing with catfish to 45lb
Pike over 20lb
Even sturgeon within the lakes

The website needed to showcase these features while making it easy for anglers to access the key information they search for when visiting a fishery website.

WordPress Website Design for a Fishing Venue

The main goal of this project was to create a user‑friendly fishery website where visitors could quickly find essential information such as:

Day ticket prices
Fishery rules
Information about each lake
Available bait and tackle

Because many anglers check this information on their phones before travelling, the website was designed to be fully mobile responsive and fast loading.

Key Website Features

Online Day Ticket Purchases

One of the most important features was the ability for anglers to purchase day tickets online before arriving at the fishery.

This helps the owner:

Predict visitor numbers
Manage capacity across the lakes
Prepare bait stock in advance

It also makes planning a fishing trip much easier for anglers.

Bait & Tackle Online Shop

Stones Fishery offers a selection of high quality bait brands that are not widely available locally, including:

DNA Baits
Crafty Catcher
Bait-Tech

The website includes an e‑commerce shop where anglers can purchase bait online and collect it at the lakes when they arrive.

This functionality also allows the fishery to:

Manage stock levels
Track popular products
Run promotions and special offers

One of the most important sections of any fishing lake website is clear information about the lakes themselves.

Each lake page includes:

A photo of the lake
A map for easy identification
Fish species present
Typical fish sizes
Recommended fishing methods
Any lake‑specific rules

At the bottom of the page a map of the fishery helps anglers easily identify which lake is which when they arrive.

Call‑to‑Action Focused Design

The website was designed around several key calls to action to guide visitors towards the most important areas of the site.

These include:

Quality Bait Range
Promoting the specialist bait available at the fishery.

Specimen Hunters
Highlighting the large fish available across the lakes.

Well Stocked Lakes
Directing anglers to the lakes page for detailed information.

Match Fishing
Promoting club and open matches, which are particularly important during the winter months.

These sections help visitors quickly find what they are looking for while also encouraging ticket purchases.

The website header includes:

Contact information
Social media links
Website search
Shopping basket

The footer provides additional functionality including:

Links to legal pages
Recently viewed products
Shopping basket access
Instagram feed integration

This structure helps create a user‑friendly WordPress website for anglers, making it easy to navigate whether visitors are browsing from a desktop or mobile device.

Additional Website Pages

The website also includes several additional pages designed to improve the user experience:

Catch gallery featuring anglers’ captures
Contact page with a direct link to Google Maps
Frequently asked questions
Fishery rules and regulations

These pages help provide all the information anglers need before visiting the venue.

Result

The finished website provides Stones Fishing Lakes with a modern, SEO‑friendly WordPress website that promotes the fishery, improves communication with anglers and allows visitors to purchase tickets and bait online before arriving.

This not only improves the customer experience but also helps the fishery manage visitor numbers and stock levels more effectively.

How much does a fishery website cost?

The cost depends on the functionality required, such as online ticket sales, lake information pages and e‑commerce features for bait and tackle.

Can anglers buy fishing tickets online?

Yes, many fisheries now allow anglers to purchase day tickets online to help manage visitor numbers and improve convenience.

Why do fisheries need a website?

A website helps fisheries provide important information such as lake details, fish species, rules, prices and contact details while also attracting new anglers through search engines.

Although this project was originally completed several years ago, the website demonstrates how a well‑structured WordPress fishery website can improve online bookings and visitor engagement.

Stones Aquatics

Stones Aquatics is a new Aquatic Retail Store that will be launched August/September 2019 inside of Stones Garden Centre in Minster-on-Sea, Sheerness. The store will offer dry and livestock for Ponds including Koi, Tropical and Marine Fish. This project was a full E-Commerce project including branding design.

Although bearing the same name “Stones” as the garden centre, it is independently owned, and therefore did not need to completely match the current branding. Therefore we opted for a more minimal and modern design for the branding.

The shop sells a variety of fish and products and therefore limiting the logo to one of the 3 areas wouldn’t have been suitable. The area holds a lot of Koi Pond hobbyists, therefore this needed to be represented along with something to relate to the tropical side. The final logo is a Red Circle, this represents the pattern on a Tancho Koi with a Betta splendun (fighting fish) being a negative inside of the circle. The font chosen is more modern than the current branding, with the letter ‘A’ having a wave running through it.

Stones Aquatics Logo

The main navigation works the same as a Single Page Website, when you click on each link it navigates to a different section on the homepage. We wanted to keep the information minimal on each section and therefore felt a single section would be stronger than too much writing on a whole page. There are additional information pages with fact sheets and videos to compliment these sections.

When working on the design of the website we wanted it to be more visually appealing than the local competitors and therefore used wave shape dividers to make the layout more interesting.

Chat is a really important feature in todays websites, the ease of chat is even more important. Previously having chat on your website meant that someone had to be logged into the back end of the website, and be at a computer to talk with prospective clients; which for a small business is not practical. Facebook has launched Messenger for websites, this is a fantastic integration tool and means that when a message is sent using it through your website it will generate a pop up message on your phone using the Facebook Pages app. This means you can be anywhere and interact with your clients. The advantage for your clients is that it uses a platform they are already familiar with and once they leave your website they will still have a copy of your conversation in their facebook messages, unlike other systems where once you leave the site you lose your message.

With the new Facebook Messenger integration we can now link the shop direct to the Facebook Page shop, this means as we add new products to the website they will automatically be added and updated to the Facebook Page shop.

The website can integrate both with Quickbooks and Epos Now to make accounting and Stock Take much simpler. The website is fully GDPR compliant with notices for Cookies as well as permissions for integration for YouTube and Vimeo videos. It is fully secure and will automatically block users who try to access files that they are not allowed to or do not exist, after 3 attempts at login it will lock the user out for 20 minutes and forever if the attacks persist. The website is fully mobile responsive and will accept major cards for payment and Apple Pay. Although the website can easily be linked to Stripe or PayPal for a payment gateway this site is linked direct to the card service used in store RMS, which means that the website sales can benefit from lower transaction charges.

This is a continual project, at the moment the online sales are for Click & Collect only. Once all data for Size and Weight have been added to each product this will then be opened for national delivery. The website will calculate the packing size and automatically generate the postage costs.

To view the site please visit www.stonesaquatics.co.uk

To discuss your project call Darren on 07849 385 331 or alternatively fill out the Contact Form.

Event Website Design & Online Booking System – The Croatia Challenge

Creating a Premium Website for an International Audience

Fully Automated Online Booking System

Competitors can now:

The system automatically:

Booking Success – 77% of Tickets Sold in 3 Days

Updated Rules and Regulations

Blog and Gallery for Event Updates

A Website Designed for Growth

My Role in This Project

Technologies Used

Cleaning Product E‑commerce Website Design – Duck Smart

Revitalising an Established Brand

Custom WooCommerce E‑commerce Website

Predictive Product Search

Improved Shop Navigation

Custom Plugin for Trade Customers

Automated Business Processes

Multilingual Website

Video Training for Website Management

Creative Branding Elements

My Role in This Project

Technologies Used

Fashion E‑commerce Website Design – Fairy Queen

Creating an Online Boutique

WooCommerce Online Store

Bespoke Dress Order Forms

Fashion Photography for the Website

A Platform Ready for Growth

Our Role in This Project

Technologies Used

Garage Equipment Website Design – Kent Garage Equipment

The Challenge – Restructuring the Website for Trade Customers

WordPress and WooCommerce Website Development

Installation Portfolio

Online Brochures with Flipbooks

Creating a Product Catalogue Experience

Branding Guidelines and Marketing Materials

Brochure and Template Design

A Website Designed for a Specialist Industry

My Role in This Project

Technologies Used

Automotive E‑commerce Website Design – Gigglepin 4×4

The Challenge – An Outdated E‑commerce Experience

Mobile‑Friendly E‑commerce Design

Predictive Product Search with Images

Product Photography for the Online Store

Working Within the EKM Platform

Supporting a Global Automotive Brand

My Role in This Project

Technologies Used

Automotive Website Design & E‑commerce Development – HPE Motorsport

About Harris Performance / HPE Motorsport

The Challenge – An Outdated Website

Custom Engine Builder Tool

Automotive E‑commerce Website

High Quality Automotive Photography

Product Photography for Performance Parts

Website Launch Strategy

Launch Results

Before and After Website Redesign

Technologies Used

Garden Centre Website Design in Kent – Stones Garden Centre

About Stones Garden Centre

WordPress Website Redesign for a Garden Centre

E‑commerce Functionality

Website Design & Branding

Photography for the Website

A Website Designed for Growth

Technologies Used

Fishery Website Design in Kent – Stones Fishing Lakes

About Stones Fishing Lakes

WordPress Website Design for a Fishing Venue

Key Website Features

Online Day Ticket Purchases

Bait & Tackle Online Shop

Call‑to‑Action Focused Design

Website Navigation & Structure

Additional Website Pages

Result