Creative Design, Powerful Visuals, Real Results.

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Creative Design, Powerful Visuals, Real Results.

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Hair Stylist Website Design – Styled by Allesse

Hair Stylist Website Design – Styled by Allesse

Styled by Allesse is a hairstyling business dedicated to making little girls feel like princesses through creative and beautiful hairstyles. With a background in hair styling through East Kent College (EKC) and over seven years working in childcare, Allesse discovered her passion for styling while working at a nursery.

Creating braids, twists and sparkling hairstyles for children quickly became something she loved doing, and Styled by Allesse was created to bring that passion to a wider audience.

To help launch the business, I designed the logo, brand identity and website, creating a simple but elegant platform where parents can learn about the services and book appointments online.

The website can be viewed at:
styledbyallesse.co.uk

The project began with the creation of the Styled by Allesse logo and branding. Because the business focuses on young clients and special occasions, the branding needed to feel:

  • Friendly
  • Elegant
  • Playful
  • Suitable for a children’s styling business

The visual identity was designed to reflect the idea of making every child feel special, confident and glamorous.

The logo and colour palette provide a soft, welcoming look while still feeling professional enough to represent the business as it grows.

A Website Built Using “Website in a Day”

This project was developed using my Website in a Day service, which is designed for small businesses and start‑ups that need a professional website quickly and affordably.

The concept behind this service is simple:
By working closely with the business owner during a single day of development, the website can be designed, built and launched within a very short timeframe.

For many service‑based businesses, a simple and well‑structured website is often all that is required to start generating enquiries and bookings.

One‑Page Website Design

The Styled by Allesse website uses a single‑page layout with navigable sections, allowing visitors to smoothly scroll through the different parts of the site.

This style of website is particularly effective for small businesses because it keeps everything clear and easy to navigate.

Sections on the page include:

  • About the stylist
  • Hairstyling services
  • Example styles and inspiration
  • Online booking
  • Contact information

Visitors can use the navigation menu to jump directly to each section of the page.

hair stylist website design

Online Booking System

A key feature of the website is the online booking system, which allows parents to easily schedule appointments.

This makes it much easier for customers to book styling sessions without needing to send messages back and forth to confirm availability.

The booking system helps streamline the process by allowing clients to:

  • Select available time slots
  • Book appointments online
  • Manage their bookings easily

For small service businesses, this type of functionality can significantly improve efficiency while providing a better customer experience.

A Website Designed for a Growing Business

The Styled by Allesse website provides a strong online foundation for the business as it grows.

By combining:

  • Custom branding
  • A professional website
  • Online booking functionality

The platform helps introduce the business to new customers while making it easy for existing clients to schedule appointments.

My Role in This Project

For this project I was responsible for:

Technologies Used

  • WordPress CMS
  • Divi theme builder
  • Online booking integration
  • Responsive one‑page website design

Fashion E‑commerce Website Design – Fairy Queen

Fashion E‑commerce Website Design – Fairy Queen

Fairy Queen was a bespoke dress maker based in Maidstone, Kent, specialising in custom dresses for special occasions. The business required a professional website where customers could both purchase dresses online and request bespoke designs.

To support this, I designed and developed a WordPress website with WooCommerce, creating an online shop for ready‑to‑purchase dresses while also integrating forms that allowed customers to request custom dress designs.

Alongside the website development, I also produced all of the photography used on the site, including organising and photographing the model used to showcase the dresses.

Creating an Online Boutique

The goal of the project was to create a website that reflected the elegant and bespoke nature of the brand while also making it easy for customers to browse and purchase dresses online.

The website needed to function both as:

  • An online shop for ready‑made dresses
  • A platform for bespoke dress enquiries

Using WordPress and WooCommerce allowed the business to manage product listings, pricing and orders while maintaining a visually appealing storefront.

fashion ecommerce website design

WooCommerce Online Store

The website included a WooCommerce powered online store, allowing visitors to browse and purchase dresses directly through the website.

Key features included:

  • Product listings with detailed descriptions
  • High quality product photography
  • Secure online checkout
  • Easy product management for the business owner

WooCommerce provided the flexibility needed for a small boutique clothing brand while allowing the website to grow as the product range expanded.

fashion ecommerce website design

Bespoke Dress Order Forms

Because Fairy Queen specialised in custom made dresses, it was important to include a way for customers to request bespoke designs.

To support this, the website included custom order forms that allowed customers to submit details about their requirements.

These forms enabled customers to provide information such as:

  • Dress style preferences
  • Measurements
  • Event type
  • Additional design requests

This allowed the business owner to review enquiries and respond with tailored quotes for bespoke dresses.

Fashion Photography for the Website

A major part of the project involved creating professional photography for the dresses featured on the website.

Rather than relying on stock imagery, all photographs were produced specifically for the project. This included:

  • Sourcing and organising a model
  • Photographing the dresses
  • Producing imagery suitable for the website and product listings

Using original photography helped give the website a professional boutique appearance and allowed the dresses to be presented in the best possible way.

A Platform Ready for Growth

The finished website provided Fairy Queen with a complete online platform to promote the business, showcase dresses and accept both online purchases and bespoke design enquiries.

The site combined:

  • E‑commerce functionality
  • Custom order forms
  • Professional fashion photography
  • A clean boutique style design

Although the business has since closed and the website is no longer online, the project demonstrated how a well designed e‑commerce website can support a small fashion brand by combining online sales with custom order enquiries.

Our Role in This Project

For this project we were responsible for:

  • WordPress website design and development
  • WooCommerce online store setup
  • Bespoke order form creation
  • Fashion photography for the website
  • Sourcing and organising the model for the photoshoot

Technologies Used

  • WordPress CMS
  • WooCommerce e‑commerce platform
  • Custom enquiry forms
  • Responsive website design
  • Fashion photography

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