Fishery Website Design in Kent – Stones Fishing Lakes

Stones Fishing Lakes on the Isle of Sheppey in Swale, Kent is a well‑known venue among anglers looking for quality carp, predator and match fishing. When the original family regained control of the fishery, their goal was to restore the lakes to their former glory and attract more visitors to the venue.

To support this, they needed a modern WordPress website design for their fishery that would allow anglers to easily find information about the lakes, buy tickets online and purchase bait before arriving at the venue.

The result was a fully responsive fishing lake website designed to make it simple for anglers to plan their trip while helping the fishery manage visitors and bait stock more efficiently.

About Stones Fishing Lakes

Stones Fisheries had previously been mis‑managed and had almost disappeared from the radar for many anglers in Kent. After being taken back over by the original family who dug the lakes, significant work was carried out to restore the fishery and improve the overall fishing experience.

Today the venue offers excellent sport including:

  • Match lakes producing bags over 300lb of carp
  • Specimen carp to 40lb
  • Predator fishing with catfish to 45lb
  • Pike over 20lb
  • Even sturgeon within the lakes

The website needed to showcase these features while making it easy for anglers to access the key information they search for when visiting a fishery website.

WordPress Website Design for a Fishing Venue

The main goal of this project was to create a user‑friendly fishery website where visitors could quickly find essential information such as:

  • Day ticket prices
  • Fishery rules
  • Information about each lake
  • Available bait and tackle

Because many anglers check this information on their phones before travelling, the website was designed to be fully mobile responsive and fast loading.

Key Website Features

Online Day Ticket Purchases

One of the most important features was the ability for anglers to purchase day tickets online before arriving at the fishery.

This helps the owner:

  • Predict visitor numbers
  • Manage capacity across the lakes
  • Prepare bait stock in advance

It also makes planning a fishing trip much easier for anglers.

Stones Fishing Lakes Website Design

Bait & Tackle Online Shop

Stones Fishery offers a selection of high quality bait brands that are not widely available locally, including:

  • DNA Baits
  • Crafty Catcher
  • Bait-Tech

The website includes an e‑commerce shop where anglers can purchase bait online and collect it at the lakes when they arrive.

This functionality also allows the fishery to:

  • Manage stock levels
  • Track popular products
  • Run promotions and special offers
Stones Fishing Lakes Products
e-commerce shop

One of the most important sections of any fishing lake website is clear information about the lakes themselves.

Each lake page includes:

  • A photo of the lake
  • A map for easy identification
  • Fish species present
  • Typical fish sizes
  • Recommended fishing methods
  • Any lake‑specific rules

At the bottom of the page a map of the fishery helps anglers easily identify which lake is which when they arrive.

Stones Map
The Lakes

Call‑to‑Action Focused Design

The website was designed around several key calls to action to guide visitors towards the most important areas of the site.

These include:

Quality Bait Range
Promoting the specialist bait available at the fishery.

Specimen Hunters
Highlighting the large fish available across the lakes.

Well Stocked Lakes
Directing anglers to the lakes page for detailed information.

Match Fishing
Promoting club and open matches, which are particularly important during the winter months.

These sections help visitors quickly find what they are looking for while also encouraging ticket purchases.

Call to Action
Call to Action
Call to Action
Call to Action
Stones Fishing Lakes Products

The website header includes:

  • Contact information
  • Social media links
  • Website search
  • Shopping basket

The footer provides additional functionality including:

  • Links to legal pages
  • Recently viewed products
  • Shopping basket access
  • Instagram feed integration

This structure helps create a user‑friendly WordPress website for anglers, making it easy to navigate whether visitors are browsing from a desktop or mobile device.

Additional Website Pages

The website also includes several additional pages designed to improve the user experience:

  • Catch gallery featuring anglers’ captures
  • Contact page with a direct link to Google Maps
  • Frequently asked questions
  • Fishery rules and regulations

These pages help provide all the information anglers need before visiting the venue.

Result

The finished website provides Stones Fishing Lakes with a modern, SEO‑friendly WordPress website that promotes the fishery, improves communication with anglers and allows visitors to purchase tickets and bait online before arriving.

This not only improves the customer experience but also helps the fishery manage visitor numbers and stock levels more effectively.

How much does a fishery website cost?

The cost depends on the functionality required, such as online ticket sales, lake information pages and e‑commerce features for bait and tackle.

Can anglers buy fishing tickets online?

Yes, many fisheries now allow anglers to purchase day tickets online to help manage visitor numbers and improve convenience.

Why do fisheries need a website?

A website helps fisheries provide important information such as lake details, fish species, rules, prices and contact details while also attracting new anglers through search engines.

Although this project was originally completed several years ago, the website demonstrates how a well‑structured WordPress fishery website can improve online bookings and visitor engagement.