Garage Equipment Website Design – Kent Garage Equipment

Kent Garage Equipment is a specialist supplier of garage equipment, vehicle lifts and workshop tools, providing equipment and installation services for garages and automotive workshops across the UK.

While working with the company, I carried out a complete redesign of the Kent Garage Equipment website, modernising the design and restructuring the site to better support the company’s trade‑focused business model.

The project included rebuilding the website using WordPress and WooCommerce, while also developing new branding guidelines, marketing materials and brochure templates to ensure consistent branding across the business.

The Challenge – Restructuring the Website for Trade Customers

The previous website allowed customers to purchase products directly online, which created challenges because many of the products sold by Kent Garage Equipment require consultation before purchase.

Large workshop equipment such as vehicle lifts, MOT bays and garage installations often require:

  • Site assessments
  • Installation planning
  • Consultation with the customer

Because of this, the website needed to be redesigned so that customers could browse products and installations while contacting the company directly for quotations and advice.

garage equipment website design

WordPress and WooCommerce Website Development

The redesigned website was built using WordPress with WooCommerce, allowing the company to organise its products into a clear and easy‑to‑navigate catalogue.

WooCommerce provided a familiar e‑commerce style layout, allowing visitors to browse products in a structured way.

However, instead of allowing customers to purchase products directly online, the website was configured to encourage product enquiries rather than direct checkout.

This approach allows visitors to explore the equipment available while ensuring the company can properly advise customers before installation.

garage equipment website design
garage equipment website design

Installation Portfolio

A key feature of the website was the addition of a section showcasing previous installations carried out by the company.

These projects demonstrate the type of work Kent Garage Equipment carries out and provide potential customers with examples of completed installations.

Examples included:

  • Vehicle lift installations
  • MOT testing bays
  • Workshop equipment installations

Showing real installations helps build trust with potential customers while also demonstrating the experience and capabilities of the business.

garage equipment website design

Online Brochures with Flipbooks

To make it easier for visitors to view product information and marketing materials, the website also included interactive flipbooks for viewing brochures online.

These digital brochures allow visitors to:

  • Browse product catalogues directly on the website
  • View marketing materials without downloading files
  • Easily explore equipment specifications

This feature helps improve the user experience while making it easier for customers to access important product information.

garage equipment website design

Creating a Product Catalogue Experience

Although WooCommerce powers the product system, the website functions primarily as a product catalogue for garage equipment rather than a traditional online shop.

Visitors can browse equipment categories such as:

  • Vehicle lifts
  • Garage workshop equipment
  • MOT testing equipment
  • Automotive servicing tools

Each product page includes key information and encourages visitors to contact the company to discuss pricing and installation.

Branding Guidelines and Marketing Materials

Alongside the website redesign, I also developed a set of branding guidelines for the company.

These guidelines were created to ensure future employees could easily maintain consistent branding when producing marketing materials.

The guidelines included:

  • Logo usage rules
  • Colour palette and typography
  • Layout structure for marketing materials
  • Image and branding standards

Providing clear guidelines helps ensure the company maintains a professional and consistent brand identity across all communications.

Brochure and Template Design

As part of the project I also created brochure templates that could be easily updated by staff within the business.

These templates allowed employees to quickly create new marketing materials when promoting products or services.

By providing structured templates, the company could maintain consistent branding while allowing non‑design staff to produce professional looking brochures.

Suggested screenshot:
Example brochure layout

A Website Designed for a Specialist Industry

Garage equipment suppliers often deal with high‑value products and installation services, meaning customers typically require more information before making a purchase.

The redesigned Kent Garage Equipment website helps support this process by combining:

  • A structured product catalogue
  • Installation project examples
  • Online brochures
  • Enquiry‑focused calls to action

This ensures the website acts as both a marketing tool and a product information resource for potential customers.

My Role in This Project

This website redesign was completed while I was employed by Kent Garage Equipment.

My responsibilities included:

Technologies Used

  • WordPress CMS
  • WooCommerce product catalogue
  • Responsive website design
  • Flipbook brochure viewer
  • Graphic design and branding