Fashion E‑commerce Website Design – Fairy Queen
Fashion E‑commerce Website Design – Fairy Queen
Fairy Queen was a bespoke dress maker based in Maidstone, Kent, specialising in custom dresses for special occasions. The business required a professional website where customers could both purchase dresses online and request bespoke designs.
To support this, I designed and developed a WordPress website with WooCommerce, creating an online shop for ready‑to‑purchase dresses while also integrating forms that allowed customers to request custom dress designs.
Alongside the website development, I also produced all of the photography used on the site, including organising and photographing the model used to showcase the dresses.
Creating an Online Boutique
The goal of the project was to create a website that reflected the elegant and bespoke nature of the brand while also making it easy for customers to browse and purchase dresses online.
The website needed to function both as:
- An online shop for ready‑made dresses
- A platform for bespoke dress enquiries
Using WordPress and WooCommerce allowed the business to manage product listings, pricing and orders while maintaining a visually appealing storefront.
WooCommerce Online Store
The website included a WooCommerce powered online store, allowing visitors to browse and purchase dresses directly through the website.
Key features included:
- Product listings with detailed descriptions
- High quality product photography
- Secure online checkout
- Easy product management for the business owner
WooCommerce provided the flexibility needed for a small boutique clothing brand while allowing the website to grow as the product range expanded.
Bespoke Dress Order Forms
Because Fairy Queen specialised in custom made dresses, it was important to include a way for customers to request bespoke designs.
To support this, the website included custom order forms that allowed customers to submit details about their requirements.
These forms enabled customers to provide information such as:
- Dress style preferences
- Measurements
- Event type
- Additional design requests
This allowed the business owner to review enquiries and respond with tailored quotes for bespoke dresses.
Fashion Photography for the Website
A major part of the project involved creating professional photography for the dresses featured on the website.
Rather than relying on stock imagery, all photographs were produced specifically for the project. This included:
- Sourcing and organising a model
- Photographing the dresses
- Producing imagery suitable for the website and product listings
Using original photography helped give the website a professional boutique appearance and allowed the dresses to be presented in the best possible way.
A Platform Ready for Growth
The finished website provided Fairy Queen with a complete online platform to promote the business, showcase dresses and accept both online purchases and bespoke design enquiries.
The site combined:
- E‑commerce functionality
- Custom order forms
- Professional fashion photography
- A clean boutique style design
Although the business has since closed and the website is no longer online, the project demonstrated how a well designed e‑commerce website can support a small fashion brand by combining online sales with custom order enquiries.
Our Role in This Project
For this project we were responsible for:
- WordPress website design and development
- WooCommerce online store setup
- Bespoke order form creation
- Fashion photography for the website
- Sourcing and organising the model for the photoshoot
Technologies Used
- WordPress CMS
- WooCommerce e‑commerce platform
- Custom enquiry forms
- Responsive website design
- Fashion photography