INDUSTRIAL • WEBSITE DESIGN • MARKET EXPANSION
STEEL-IT
Bringing an established industrial coating brand to the UK market.
Creating a dedicated UK website that introduced a specialist industrial
coating system to British industries through clearer messaging, product
information and lead generation.
INDUSTRIAL • WEBSITE DESIGN • MARKET EXPANSION
STEEL-IT
Bringing an established industrial coating brand to the UK market.
Creating a dedicated UK website that introduced a specialist industrial
coating system to British industries through clearer messaging, product
information and lead generation.
STEEL-IT is a specialist polyurethane coating developed for demanding industrial and automotive environments. Already established in the United States, the brand required a dedicated UK presence that better reflected the needs of British distributors, installers and commercial customers.
Working alongside the UK distributor, we designed and developed a website focused on education, product applications and lead generation rather than direct online sales.
CLIENT
STEEL-IT
DURATION
Several Weeks
INDUSTRY
Industrial Coatings
PLATFORM
WordPress, WooCommerce
SERVICES
Website Design, Graphic Design
WEBSITE
STEEL-IT.uk
01
The Challenge
Introducing a specialist product to a new market.
Unlike consumer products, industrial coatings often require technical understanding before purchase. Customers need confidence that the product is suitable for their application long before requesting pricing.
The challenge was to create a website that educated potential customers, demonstrated the wide range of industrial applications and generated enquiries for the UK distributor.
02
Our Thinking
Education builds confidence.
Industrial buyers rarely make decisions based on appearance alone. They want technical information, real-world applications and reassurance that a product performs in demanding environments.
Rather than creating a sales-focused website, we built a resource that explained the product, showcased different industries and made it easy for customers to understand where STEEL-IT could be used.
This educational approach helped position the brand as a specialist solution rather than simply another industrial coating.
02
Our Thinking
Education builds confidence.
Industrial buyers rarely make decisions based on appearance alone. They want technical information, real-world applications and reassurance that a product performs in demanding environments.
Rather than creating a sales-focused website, we built a resource that explained the product, showcased different industries and made it easy for customers to understand where STEEL-IT could be used.
This educational approach helped position the brand as a specialist solution rather than simply another industrial coating.
03
The Solution
A platform designed to educate and generate enquiries.
The project combined product information, application examples and lead generation into a professional website designed specifically for the UK market.
The project included:
- WordPress website
- Product information pages
- Industry application sections
- Distributor information
- Dealer locator
- Contact system
- Responsive development
- Graphic design
- Search engine optimisation
- News section
The result was a professional platform that introduced the product to a new audience while supporting future growth across multiple industries.
WEBSITE
04
Explore the Project
The website combined technical product information with real-world applications to help potential customers understand where STEEL-IT could be used. From automotive restoration to architecture and manufacturing, every section was designed to educate visitors while supporting enquiries for the UK distributor.
04
Explore the Project
The website combined technical product information with real-world applications to help potential customers understand where STEEL-IT could be used. From automotive restoration to architecture and manufacturing, every section was designed to educate visitors while supporting enquiries for the UK distributor.
WEBSITE
05
The Outcome
A stronger digital presence for the UK distributor.
The completed website provided STEEL-IT with a dedicated platform for the UK market, helping introduce the product to new industries while giving customers easy access to technical information, applications and distributor support.
By focusing on education before sales, the platform became a valuable marketing resource capable of supporting long-term business growth.
Project completed during my employment with Gigglepin 4x4 Ltd.
This website was developed as the dedicated UK version of the established STEEL-IT USA website. My role was to recreate and adapt the platform for the UK market while maintaining brand consistency and supporting the UK distributor's marketing efforts.
UK Market Launch
Built specifically for British customers
Industry Education
Helping customers understand the product
Lead Generation
Supporting distributor enquiries
Built For Growth
Ready to expand across multiple sectors
05
The Outcome
A stronger digital presence for the UK distributor.
The completed website provided STEEL-IT with a dedicated platform for the UK market, helping introduce the product to new industries while giving customers easy access to technical information, applications and distributor support.
By focusing on education before sales, the platform became a valuable marketing resource capable of supporting long-term business growth.
Project completed during my employment with Gigglepin 4x4 Ltd.
This website was developed as the dedicated UK version of the established STEEL-IT USA website. My role was to recreate and adapt the platform for the UK market while maintaining brand consistency and supporting the UK distributor's marketing efforts.
UK Market Launch
Built specifically for British customers
Industry Education
Helping customers understand the product
Lead Generation
Supporting distributor enquiries
Built For Growth
Ready to expand across multiple sectors
We bring all the pieces together
so your website doesn't just look good.
It works harder.
Let's build a digital presence that performs.
We bring all the pieces together
so your website doesn't just look good.
It works harder.
Let's build a digital presence that performs.