Web Design . Branding.
C3 People Advisory
A strategic website and brand refresh to position
C3 as the trusted HR partner for growing businesses.
Business First. Website Second.
Your website shouldn't
just look better.
It should work harder.
Your website is the first impression many people have of your business. It should build trust,
communicate your value and encourage the right people to get in touch.
We design bespoke websites around your business, not around templates.
C3 People Advisory had the expertise, experience and results to help businesses build better workplaces. But their online presence didn't reflect the quality of service they delivered.
We were asked to create a new website, service guide, pricing guide and brand assets that would communicate clarity, compliance, culture and professionalism from the very first click.
CLIENT
C3 People Advisory
DURATION
3 Weeks
INDUSTRY
Human Resources
PLATFORM
WordPress, Divi
SERVICES
Website Design, Branding, Graphic Design, SEO
WEBSITE
c3peopleadvisory.com
01
The Challenge
A growing business deserved a stronger first impression.
C3 People Advisory had built an excellent reputation for providing practical, people-focused HR support, but their online presence no longer reflected the quality of the service they delivered.
Their existing website lacked clear positioning, their services were difficult to understand at a glance, and there was little consistency across their brand assets. Prospective clients had to work too hard to understand what made C3 different.
The goal wasn't simply to redesign a website. It was to create a professional brand experience that communicated clarity, compliance and confidence from the very first interaction.
02
Our Thinking
Good design starts with understanding the business.
Rather than jumping straight into design, we began by understanding how C3 worked with clients, the types of businesses they wanted to attract and the messages that mattered most.
That research shaped every decision that followed.
We restructured their services, refined the messaging, created a clearer customer journey and built supporting sales material that worked alongside the website rather than independently.
The result was a consistent brand experience where every touchpoint reinforced professionalism and trust.
02
Our Thinking
Good design starts with understanding the business.
Rather than jumping straight into design, we began by understanding how C3 worked with clients, the types of businesses they wanted to attract and the messages that mattered most.
That research shaped every decision that followed.
We restructured their services, refined the messaging, created a clearer customer journey and built supporting sales material that worked alongside the website rather than independently.
The result was a consistent brand experience where every touchpoint reinforced professionalism and trust.
03
The Solution
One strategy. Multiple connected deliverables.
The project extended far beyond a website refresh.
Working together, we developed a complete collection of branded assets designed to support sales conversations, improve perceived value and create consistency across the business.
The final deliverables included:
• Brand refresh
• WordPress website
• SEO optimisation
• Service Guide
• Pricing Guide
• Brand Guidelines
• Professional copywriting
• Customer journey planning
Every element was designed to work together, giving C3 a stronger platform for future growth.
04
Explore the Project
SEO RESEARCH
VISUAL BRAND GUIDELINES
SERVICE GUIDE
PRICING GUIDE
WEBSITE
05
The Outcome
A stronger brand. Better conversations.
The finished project gave C3 a professional digital presence that accurately reflected the quality of the business behind it.
Prospective clients can now quickly understand the services available, explore detailed information through the supporting guides and gain confidence in the expertise behind the brand.
The result isn't simply a better looking website.
It's a business that now presents itself with the same professionalism it delivers every day.
★★★★★
The finished website perfectly captures the look and feel I wanted for C3 People Advisory. The whole process was easy from start to finish, and I always felt supported.
Faye Ayley
Director, C3 People Advisory
Clearer Positioning
Builds trust immediately
Simpler Customer Journey
Better understanding of services
Professional Sales Tools
Greater confidence before enquiry
Stronger Foundations
Ready for future growth
05
The Outcome
A stronger brand. Better conversations.
The finished project gave C3 a professional digital presence that accurately reflected the quality of the business behind it.
Prospective clients can now quickly understand the services available, explore detailed information through the supporting guides and gain confidence in the expertise behind the brand.
The result isn't simply a better looking website.
It's a business that now presents itself with the same professionalism it delivers every day.
★★★★★
The finished website perfectly captures the look and feel I wanted for C3 People Advisory. The whole process was easy from start to finish, and I always felt supported.
Faye Ayley
Director, C3 People Advisory
Clearer Positioning
Builds trust immediately
Simpler Customer Journey
Better understanding of services
Professional Sales Tools
Greater confidence before enquiry
Stronger Foundations
Ready for future growth
We bring all the pieces together
so your website doesn't just look good.
It works harder.
Let's build a digital presence that performs.
We bring all the pieces together
so your website doesn't just look good.
It works harder.
Let's build a digital presence that performs.